Content Marketing

Posted 1 week ago
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Job Description:
We’re looking for extremely well written organized creative thinkers with experience in creating content at all levels of the funnel ranging from website copy, email campaigns, white papers, press releases, advertising copy and social media blurbs. Someone who has devoted their career to effective digital and internet marketing and content writing and has quantifiable successes in online advertising and who is passionate about writing and has a varied portfolio beyond just SEO keyword-stuffed blog articles.
Responsibilities:
-Market Research: Market sector analysis, web content analysis, web content strategy creation, actual web content creation.
-Identify new audience opportunities based on SEO keyword and link research.
-Co-create and publish multiple content resources each month to drive leads, subscribers, awareness, and/or other important metrics.
-Examples include eBooks, whitepapers, case studies, product sheets, info-graphics.
-Source and manage internal and external resources such as subject matter experts, customers, and partners
-Optimize web content based on SEO principles and practices.
-Co-create and publish email marketing lead-gen and nurture sequences.
-Repurpose, optimize and publish a steady stream of content for social media campaigns to increase engagement and conversion.
-Assist with planning for strategy and creation of photo and video content to use in social media.
-Other native and content marketing strategies mainly online, sometimes paired up with offline events
-Create and manage the content marketing calendar.

 

Job Type: Full-time

Required Education: Bachelor’s

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