Description: As a Paid Channel Analyst, you will deliver on data-driven digital marketing and consulting projects by analyzing campaigns to solve client business problems and by implementing optimization plans across multiple paid media channels like Paid Search, Paid Social, Shopping Ads and Programmatic Display
Responsibilities: Setup, manage and optimize paid campaigns across various channels and platforms to meet project goals and contribute towards driving client success.
Own campaign execution and test implementation as per channel strategy and plan created by Solution leads and SMEs
Participate in strategy creation for client by providing insights from account, competitor and market analysis
Acquire high level of proficiency on marketing platforms such as Google Adwords, Bing Ads, Marin, Facebook Business Manager, Doubleclick Bid Manager, Rocketfuel, Adform, etc.
Strong execution experience
Own end to end paid channel execution through
Campaign setup: Researching, identifying & sizing keywords or audiences to target, writing search and copies or creative briefs for display banners, estimating bids and budgets required to meet goals and setting up campaigns in respective platforms
Daily and Weekly Campaign Monitoring: Daily monitoring of performance against target KPIs, a week on week trends, spends, etc.
Campaign optimization: Regular bid and budget management as per iQuanti frameworks, SQR analysis, etc. to ensure spends are optimized for ROI
Channel testing: Analysis and hypothesis generation to create test plans, test implementation, monitoring and results reporting across various channel levers such as targeting, keywords, ads, quality score, etc. to improve channel performance
Opportunity audit and analysis: Deep dives to discover new growth opportunities for account or client as a whole
Job Type: Full Time