Digital Gurukul course aimed at covering the basic marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of digital marketing and analytical tools. Our trainings are based on practical learning therefore most concepts will be linked with hands on training, where students will be expected to work with marketing datasets, dummy display ads virtual website optimization based on instructions in lectures and class discussions.
Major digital marketing tools covered in this course are Search Engine Marketing (SEM), Search Engine Optimization(SEO), Social Media Marketing, pay per click, affiliate marketing, digital display, content marketing, email marketing, mobile marketing, video marketing, online reputation management, Google adword, Google analytics, Google ad sense and social media analytics.
Join this programme to acquire practical knowledge and skill sets which are essential to establish your business and career in the Digital Media Market.
The following topics are covered under fundamental diploma course:
- Internet Marketing
- Search Engine Optimisation
- Email Marketing
- Search Engine Marketing
- Digital Consumer Behaviour
- Mobile Marketing & M-Commerce