Question #1: Within Display Advertising what number does the term CPM refer to? Choose one from the following:

Question #2: You wish to increase online sales, which of the following options would have the most immediate return on investment when generating new sales for your business?

Question #3: You have been ‘split testing’ different Facebook ad versions across several campaigns. Now you wish to make bulk changes to the ads. Which Facebook tool will allow you do this most efficiently? Choose one from the following:

Question #4: You wish to engage with your email subscribers, you understand that the subject line impacts the performance of your email marketing campaign. Which of the following options typically results in the highest open rates?

Question #5: You wish to use display advertising alongside other elements of your digital marketing campaign including PPC, social media and email marketing. What is this tactic or approach called? Choose one from the following:

Question #6: Which one of the following would not be considered as a Key Performance Indicator (KPI) for your company Twitter account? Choose one from the following:

Question #7: You have heard about the concept of meta tags and you understand there is a tag which makes text appear prominently when you hover over the browser tab. What is this called? Choose one from the following:

Question #8: What term describes a series of related steps within a transaction process that is tracked for user abandonment within Google Analytics? Choose one from the following:

Question #9: SMS marketing is a ‘permission based’ tactic within a Mobile Marketing strategy. What kind of marketing is this also known as? Choose one from the following:

Question #10: You have been working within AdWords and you have noticed some quotation marks: ” ” around a key search term. What does this signify in the context of search? Choose one from the following:

Question #11: What is referred to when relevant search traffic has been achieved through a PPC campaign, and which then leads to completion of some pre-defined objectives? Choose one from the following:

Question #12: What is the term that describes the position of a website in organic search results? Choose one from the following: