Anuja Mirge

From Jabalpur

Shireen Khan

(MBA Student –  Acropolis Institute)

Mohit Khatri

(Student – Renaissance College)

Aishwarya Singh

(From –  Rewa, Madhya Pradesh)

PAWAN TRIPATHI

(Student – Lovely Professional University, Wanna be Entrepreneur)

Kanishka Agrawal

(Manager – BatchMaster Software Pvt Ltd.)

Himanshu Surse

(Student from Khandwa,MP,India)

Chirag Vaswani

(Age – 19, Student from Indore)

Sabiya Rassiwala

(MBA Student – Prestige Institute of Management)

Priyanshu Shrivastav

(Student – MIST – Indore, now Social Media Executive – Wittyfeed)

Vijesh Agrawal

(Student – IPS, Indore)

Bhupendra Gadwal

(Freelancer – Indore)

What do you mean by Digital Marketing?

Digital Marketing is fundamentally influencing utilization of the computerized stage to like online networking for limited time exercises for your business. This can be called as the layman’s definition. SEO enhancement is a piece of the more extensive space called Digital Marketing.

Advertising shapes the heart and spine of any business to prosper and develop. In the present computerized age, the primitive promoting hones have turned into a relic of days gone by. Digital is the approach! That is the motivation behind why Digital Marketing has ended up being the key development factor for any sort of business. With the quickly developing rate of advancements and their continually developing nature, truly, billions of dollars of the spending plan is allocated to Digital Marketing. It happens to be the quickest creating field in the present circumstances.

Grab this Opportunity –

If you want to benefit from the above-mentioned opportunities by opting for a career in this field; then, first you need to be a skilled individual.

To acquire the desired digital marketing skills, you need to take our  best digital marketing classes in Indore. If in any kind of doubt, you can research about the various SEO training courses in Indore; and then come to a decision.

Digital Marketing Training Course Contents (Syllabus)

  • What is Marketing?
  • What is STP & 4 Ps of Marketing
  •  Understanding Marketing Processes
  •  Difference between Traditional
  • Marketing, Internet Marketing &
  • The significance of Digital Branding.
  •  Inbound and Outbound Marketing
  • What is Digital Marketing?
  •  Understanding Digital Marketing processes
  • Increase Visibility – Visitors Engagement
  • Bringing Targeted Traffic – Lead Conversion
  • Retention
  • Performance Evaluation
  • Digital Marketing Trends to look out for
  • What is Searching & how Search Engine works?
  • Major functions of Search Engine
  • What are Keywords?
  • Different types of Keywords
  • Tools for Keyword planning
  • Understanding Keywords mix
  • Google Webmaster: Google Search Engine Consol (GSEC)
  • On Page Optimization
  • Off Page Optimization
  •  Local SEO
  •  Top tools for SEO
  • Monitoring SEO process
  •  Preparing SEO process – Keyword stuffing – White, Black & Grey hat SEO
  • Track, measure & analyze SEO
  • What is Email Marketing?
  •  How Does Email work? Types of Email Marketing
  •  Email Marketing & your Business
  • Sending the right Messages with Lifecycle Marketing in Email Marketing
  • Contact management & segmentation in Email Marketing
  • Components of high performing Email
  • Email design & Functionality
  • The essential of Email Deliverability
  • Developing relationships with Lead Nurturing
  • Measuring success with Email Analytics
  • Email Optimization & Testing
  • Top Email Marketing tools and How to use them.
  • What is Search Engine Marketing?
  • Different types of Search Engine Marketing Activities?
  • Display Advertising
  • Banner Ads
  • Rich Media Ads
  •  Pop up Ads
  • Contextual Advertising
  • In Text Ads
  • In page ads
  • In Image Ads
  • In Video Ads
  • Companies that provide online advertising Solution
  • Tracking & Measuring ROI of online advertising
  • Online advertising platforms
  • Various tools for Search Engine Marketing
  • What is Consumer Behavior
  • How Digital is changing the Consumer Behavior
  • Setting Standards on Digital platforms
  • Customer Engagement
  • Customer Tolerance
  • Business Promotion & Customer Behavior
  •  Multi-Channel Communication
  • Process to Identify & Map Digital Consumer Journey
  • Mobile Marketing Overview
  • Mobile Marketing & Social Media
  • Key industry terminology
  • Creating Mobile website through Word Press-.
  • Advertising on mobile –
  • Mobile strategy- Segmentation, Targeting and Positioning
  • Mobile Marketing Mix –
  • Content Marketing on mobile
  • Mobile Marketing Measurement & Analytics
  • Mobile Marketing Trends
  • What is Inbound Marketing?
  • Importance of Inbound Marketing in Organizations
  • Essential for an Effective Inbound Strategy
  • Creating Content with a purpose
  • The Fundamentals of Blogging
  • Amplifying Content on Social Media
  • Enticing clicks with CTA
  • Landing page
  • Importance of Thank you Page
  • Sending the Right Email to Right Person
  • The power of SMarketing
  • Taking your Sales Process Inbound
  • The Pillars of Delight
  • Points of Interaction & Customer Experience Capabilities
  •  Shopping Tends in Digital World
  • Mindmap of Customer Journey & Brand Interaction
  • Social Media Marketing Overview
  • Understanding connections between Social Media
  • How Social Media Change world with Case- studies
  • How Is Social Media the Different mode of Marketing?
    – Facebook Marketing
    – Twitter Marketing
    – Instagram Marketing
    – Linkedin Marketing
    – Pinterest Marketing
  • Practical tools to understand all the Social Platforms Mentioned above
  • Understanding linking of all Social Media & Re-Marketing
    Platforms for Marketing purpose
  • Social Media Management Tools
  • Case studies of Various Campaigns on Social Media Platforms
  • What is Content Marketing?
  • Importance of Content Marketing
  • Objective of Content Marketing
  • Various types of Content with practical examples
  • Content Marketing strategy building process
  • How to write Great Compelling Content
  • Keyword research for Content ideas
  • Content Optimization for Search Engines
  • How to market your Content
  • Magnetic Headlines
  • 25 unique ways to write Magnetic Headlines
  • 51 examples of Magnetic Headlines
  • How to increase opt-in Email list with Content Marketing with examples
  • Case study on Content Marketing

Understanding AdWords account structur

Overview of Various Ad Centers ie. Bing, Google

How to Create Search Campaigns on Tools mentioned above
Analysis of AdWords Algorithm
Understanding different types of Bid Strategy
Types of Ad Extensions
Understanding Keywords & Finding relevant Ad groups options
Creating & Optimizing Search Campaign
Creating & Optimizing Display Campaign
Tracking Performance/ Conversion
How to use Re-marketing on Google AdWords?
Latest trends in Google Ad Campaigns

  • Importance of Photography
  •  Things to Consider while using Images on Social Networks to get Maximum Eyeballs
  • Basics of Magnetic Content Writing
  • Tools for Photography & Writing
  • What is Website & its Importance
  • Understanding Brief history of Website Management & its Components
  • Website Creation & Consumer Behavior (A Practical Analysis) Creation of
  • WordPress Website Planning & Conceptualizing Website (On WordPress) in our Class & Research Center
  • Website Planning Process
  • Website Development Cycle

Analysis of Digital & Social Media trends in the 21st century using Reputed & Well known National & International Blogs i.e. Social Media Examiner, Jeff Bullas, Neil Patel, Moz etc.

  • What is Story Telling?
  • Importance of Story Telling in Social Media
  • How to Use Digital Story Telling in Social Media
  • Digital Storyline Framework
  • 7 Incredible Examples Of Brand Story Telling on Social Media Ie.Dove, Heinz, Landrover, HTC, Google
  • Online Advertisement – An Overview
  • Types of Online Advertising
  • PAY Per Click (PPC) Advertising
  • Banner Ads
  • Display Advertising
  • Contextual Advertising
  • Pop Up Ads
  • Tracking and Analyzing ROI of Online Ads
  • Online Advertising Platforms
  • Online Advertising Tools
  • E-commerce overview
  • Top E-commerce company stories
  • E-Commerce scenario in India
  • SEO of an E-Commerce Website
  • E-Commerce Business Model
  • E-Commerce v/s Market & Retailers
  • E-Commerce Business Distribution Channels
  • Create a solid E-Commerce Marketing Strategy
  • Affiliate Marketing & your E-Commerce Business
  • Case studies on E-Commerce Websites
  • What is AdSense
  • How AdSense Works?
  • Types of AdSense
  • Process to get approved for AdSense
  • Creating Blog & Content Management
  • Advertising on Blog
  • Overview of Affiliate Marketing?
  • How does Affiliate Marketing work?
  • 3A’s of Affiliate Marketing
  • Affiliate Marketing Success Stories
  • Affiliate Marketing Industry Structure
  • Affiliate Marketing Scope & Scale in India Types of Affiliate Marketing
  • Affiliate Marketing Global Perspective Secrets of Affiliate Marketing
  • Ways & How to do Affiliate Marketing
  • Affiliate Marketing – Indian scenario Affiliate Marketing Agencies in India
  • Networking in Affiliate Marketing
  • Google Analytics Overview
  • Understanding How Google Analytics works
  • Google Analytics Glossary
  • Google Analytics Account Structure
  • Understanding Google Analytics Insights
  • Understanding Cookie tracking
  • Various types of Cookie tracking used by Google Analytics
  • Starting with Google Analytics
  • How to set up Analytics Account Understanding Goals and Conversions
  • How to setup Goals?
  • Understanding Bounce rate & how to reduce It.
  • Importance of Funnels How to set up Funnels in Goals
  • How to integrate AdWords and Analytics Account Measuring performance of Marketing Campaigns via Google Analytics
  • What is Link Tagging
  • How to set up Link Tagging Setup Customized Reports
  • What is Influencer Marketing with Examples?
  • Effective strategies for Influencer Marketing How is Influencer Marketing plan is developed?
  • Steps to connect with Key Influencers in your Industry
  • Social media & Politics: Case study on Interesting Political Campaigns
  • Introduction to Video Marketing
  • Reasons Why Video Marketing gained much importance over other platforms?
  • How to create a Video: Introduction
  •  Video Marketing Strategies YouTube Marketing
  • Video SEO
  • Social Video
  •  E-Commerce Video
  • Video Marketing Platforms Video Marketing Case studies
  • Introduction to Live Streaming
  • Live Streaming & Engagement
  • Live Streaming Tools
  • Importance of Customer Relation in Online Environment Online Customer Journey
  • Methods to track & analyze Customer Journey & Inbound Marketing
  • Case studies – Customer Relation & Social Media
  • Offline vs Online Marketing
  • Why Is Integrated Marketing necessary?
  • Best Practices of Integrated Marketing Steps to build Perfect Integrated Marketing Strategies
  • Case studies of Integrated Digital Marketing Campaigns – Airtel, OLA, Amazon etc.
  • Understanding Lead Generation for Business
  • Why is Lead Generation important?
  • Understanding Landing Pages Understanding Thank-you Page
  • Landing pages vs Websites Best practice to create Landing Page and Thank You Page
  • Practical Exercise for creation of Landing Page
  • Types of Landing Pages Reviewing Landing Pages created by Trainees
  • What is A/B testing
  • How to do A/B testing Selecting Landing Pages after A/B testing
  • Converting Leads into Sales Creating Lead Nurturing Strategy
  • Understand Ultimate strategy to Generate Leads
  •  Integrating various Online Marketing Efforts
  • Intense practice on Conversion Chain CTA – Landing page- Thank you page
  • Creating LIVE Lead Generation Campaign & Analysis
  • Understanding Digitalisation of Organization & Changing Responsibilities of Employees Guidelines on Online Monitoring of Digital Activities of Employees & Brand Reputation Management
  • what is Guerilla Marketing?
  • Importance of Guerilla Marketing in Digital Age
  • Online Guerilla Marketing for Business
  • Guerilla Marketing Case studies
  • 7 Secret tips to do Guerilla Marketing across Industries & Platforms
  • What is Digital India Campaign
  • Vision of Digital India
  • Key Vision areas of Digital India
  • 9 Important Pillars of Digital India
  • Challenges, Changes & its impact on Industries
  • Case Studies of Current Implementation of Digital India Campaign
  • Online Reputation Management Scenario
  • Why Online Reputation Management has become Very important in Today’s Time
  • Understanding ORM scenario in India
  • 12 Online Reputation Management Rules
  • How to deal/handle with Criticism Online
  • 9 ways to create positive Brand Image Online
  • Step by Step Guide to overcoming Negative Online Reputation
  • Understanding Tools for Monitoring Online Reputation Online Reputation Management Project & Case Study
  • Concept – Viral Marketing
  • Why Viral Marketing?
  • Advantages & Disadvantages Difference between Viral Marketing & Growth Hacking Common Viral Marketing
  • Messaging 7 Secrets make anything Viral Interesting case studies of how Global Companies are using “Viral Marketing” to reach their Target Audience.
  • How to get Freelancing Projects?
  • Various Online Platforms to get Freelancing Projects Important Guide on how to Approach the Client & get the Project by beating your Competitor
  • Freelancing & Personal Branding
  • Creating & Managing the Live Campaigns
  •  Tools to Manage Online Campaigns
  • Things to Monitor while Managing Live Campaigns
  • 10 Case Studies on how best Campaigns are created & Achieved Great Success
  • 30+ Different Tools to understand Every aspect of Digital Marketing Practically
  • Customer Acquisition Process Creating Master plan for Online
  • Customer Acquisition Customer Acquisition Plan for Startups
  • ROI & Customer Acquisition Analysis
  • Case-studies
  • Inbound Certified
  • E-mail Marketing Certification
  • Adwords Search Certification
  • Adwords Display Certification
  • Adwords Mobile Certification
  • Google Analytics Certification
  • Adwords Shopping Certification
  • Bing Ads Certified
  • A/B Testing Certified

UPCOMING DIGITAL MARKETING BATCHES STARTING ON

18th June 2018  (Registration  Open) –

-90Days -20Hours -57Minutes -57Seconds

100% Practical / live Training + 12+ Certifications + Jobs = Book A Free Demo Class Now!

SPECIAL OFFER – 10% Scholarship for first 5 Students.

“Kickstart your Digital Marketing Career with DIGITAL GURUKUL”

For further assistance or queries for Digital Marketing Training in Indore –
please contact us at 9584831230 / 9022888883 or you can also mail your
query to us at info@digitalgurukul.in  – meet your trainer

DIGITAL GURUKUL TRAINING CORE BENEFITS:

-Exhaustive Experienced Trainers and Experts from Industry

-Practical Industry Based Course Curriculum

-Interactive Doubt Session with Mentors

-Exclusive Handmade Notes & FREE Access to our Digital Marketing Library

-Free Wi-Fi

-A/C Classrooms

-One of Its kind – Research Centre only for Digital Marketing Projects

-Individual & Group Assignments

-Research-Based Internship

-100% Placement Assistance

Request a call back.

Just submit your details and we’ll be in touch shortly.


40701423 – digital marketing word cloud, business concept

WHY EVEN BOTHER ABOUT DIGITAL MARKETING?

More & More people are consuming information online. Look around, especially at young children & teenagers and you’ll see the point.

3.6 billion internet users worldwide
1.8 billion Google searches a day
80 billion emails sent in a day
2 billion videos viewed a day
1.9 billion active Facebook users
Digital marketing can be done both online and offline. And both kinds matter.

DIGITAL MARKETING FREQUENTLY ASKED QUESTIONS (FAQs)

1 –  What is Digital Marketing?
Digital Marketing or Internet Marketing is marketing which is done using internet as medium. There are many techniques involved in doing online marketing and we train all the modules viz. Search Engine Optimization, Google Adwords /PPC/SEM Certification, Social Media Marketing, E-mail marketing, ORM and Google Analytics.
 2 – What are the Pre requisites for Digital Marketing Program?
There are no Pre-requisites attached to digital marketing training. But, to attain a full-time employment in this field, one must be a graduate (in any stream). There is no technical knowledge required as digital marketing training is not fully technical and thus, does not require any programming knowledge.
3 – Can a student who appeared for 12th examination do the Diploma Course in Digital Marketing?
For student who just appeared for 12th, This course is ideal to learn Practical knowledge & Diploma certificate in Most sought after course of 21st century – He can get Internship, Job Opportunity in Digital Marketing field, Launch his /her own Digital business. We have many students across India – who have joined this program & now built ultra successful career.

4 – Do I need to know any programming language?

No. Most of the students have the misconception that – having technical knowledge is must. But that is wrong. You don’t require any coding knowledge for Digital Marketing. All our modules are taught with management perspective & not from technical perspective. So remove that fear from your mind

5 – I am not good at English, can I join it?

You don’t require English communication skills. But you must be comfortable in reading and writing English. As Digital Marketing is all about doing & learning from practical assignments. So if you can read this answer – you all set for Digital Marketing Program.

6 – I am a business man & want to start online business. How can you help me?

If you’re planning to start a new vertical as online business, we would strongly advise you to join this course.

Yes we know you won’t be able to do it yourself (even we don’t recommend you) but if you hire an agency or build in-house team you must know what those people are doing.

It’s common fact that most harm is done by these agencies to your website than promoting it (I’m not questioning all the agencies but those which offer low cost SEO services are BIG NO)

 7 – When Can I join the classes?

Usually we start one batch every month and you should inquire for the next batch timings and date, call directly on 9584831230 / 0731 – 498 0101 now. Most of time Date and Time of new batch is displayed on our website. You can share your details via clicking ‘Request a Call Back’ Button, and we will inform you the batch details as per the time slot you choose for yourself.

8 – Can I join weekend classes?

No, We experimented with weekend classes (Saturday & Sunday) but experienced that it was not much beneficiary for the students.

We conduct 5 days/week regular classes (Mon to Fri).

For greater benefit we would suggest you to join regular sessions but for special case you can consult us.

9 – Do I need to bring laptop in the class?

Yes, to pursue this course you would need to bring your laptop along with you. Most of the activities will be done in class, and you will be be informed earlier whenever required.

Most of our Class is conducted on LED Projector which remains connected with trainer’s laptop and you can follow it live. Our classes are fully interactive.

10 – Will you provide study material also?

We do have updated content created by Industry expert which would be given to students before every new topic starts. And in every class you’ll be suggested some online links for further reading and keeping yourself updated in every aspect of Digital Marketing.

Second, our classroom approach is completely practical so every concept you study in class is implemented on a live project/blog/website which you create yourself in the class.

 11 – What Certifications are Involved in the Digital Marketing Course?
  1. Certificate from Digital Gurukul After Completion of Digital Marketing Course
  2. 7 Google Adwords Certifications
  3. Google Analytics certification
  4. Facebook Blueprint Certification
12 – Do you provide Placement Assistance?
YES ! we do provide 100% Placement Assistance for the trained professionals in Digital Marketing . We have dedicated Placement, Entrepreneurship, Social cell which looks after their respective cell on Individual students basis. Apart from that, We also conduct Mock GD-PI & Public Speaking session which help students to crack the interviews easily.
13 – What the Delivery Modes Classroom or online?
We have Classroom Training Sessions in Digital Marketing with personalized attention given to each adn every student with 24*7 support for any doubts or queries.

14 – What is the duration of Digital Marketing Course?

We offer 4 Diploma Programs in Digital Marketing.

Foundation Program in Digital Marketing – 6 Modules – 1.5 Months

Basic Diploma in Digital Marketing – 15 Modules – 2.5 Months

Advanced Diploma in Digital Marketing – 25 Modules – 3.5 Months

Master Diploma in Digital Marketing – 38 Modules – 4.5 Months

All Program would be having regular classes from Monday-Friday

15 – How many students are there in one batch?

We’ve 20 seats in one batch.

Every student works closely on his assigned project under the guidance of the trainer and tries to shape it professionally during the course. We have dedicated research center in which students can work from Morning to evening.

16 – Is there any registration fee?

Yes, You need to book your seat by paying Rs. 1000/- (non-refundable) before the commencement of the batch.


ABOUT DIGITAL GURUKUL

Digital Gurukul (www.digitalgurukul.in) is one of the best and the leading Institute for Digital Marketing training in whole of the Indore, Madhya Pradesh.

We at Digital Gurukul , design and validate the course according to latest industry trends and demands and teach the course keeping YOU and only YOU in our mind. We provide our students with 100% personal and practical training in Digital Marketing Course in Indore.

  • Reviews –“Don’t give a second thought if you really want your career or knowledge to be enhanced in Digital field. The perfect destination for all your digital trainings”.

Sakshi Sabarwal (Student)

“Friendly environment, Practical approach and a lot to learn. You never feel like studying. You are experiencing things here. The “Thinker in Chief” ~ Raj Padhiyar is really a Chief of Thinking”.
Akansha Surana (Freelancer, Dubai)

“One word to describe Digital Gurukul is “Quality”. The example of dislike different organizations where addresses are dull. The use of presentation, videos, demo’s and extensive debates on every topic and issue keep it interesting and keep the students updated about everything. It’s more of an experience than just a plain course format.”
Aditya Sharma – Indian Steel Corporation

Summary
Review Date
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Digital Marketing Course
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