MBA Level DIGITAL MARKETING (PGDM Program)

Classroom/LIVE Online Training – Hindi/English – Pay After receiving the Job offer letter !

44850+

Students trained

11

Months

Nov 15, 2021

New batch

250+

Hiring Partners

EMI Options

Starting at ₹15712

USP of the PG program in Digital marketing

Classroom/LIVE Online Program

digital_gurukul_classroom

1-1 Mentorship

24*7 cell for doubts/queries

90:10 Training formula

 

Be part of 44850+ Strong DG Alumni Family

Pay after receiving Job Offer Letter

Key Highlights of the PG Program

  • 650+ Learning Hours
  • 2 months Internship Guaranteed.
  • 15+ Live Projects
  • Pay after receiving the Job Offer letter with prior agreement before admission.
 

Minimum Eligibility ?

  • Candidates with minimum 50% in Degree exam from a recognised University, completed by June 2021.
  • Should have taken CAT (2020) conducted by the IIMs for the year specified in the advertisement and/or/ XAT (2021) and/or ATMA (Feb, Apr 2021) and/or CMAT (2021) and / or GMAT (2018 onwards).
 

pOST Completion of the program?

On successful completion of the Post Graduation Programme, you will be awarded an Digital Gurukul Certification which will certify you as a master in Digital Marketing. Digital Gurukul is Asia’s leading Digital Institute &  renowned amongst India’s top brands and ad agencies for being an MBA level intensive programme and hence this certification will go a long way to showcase your industry readiness. 

Career Opportunities?

Digital Marketing Executive,, Integrate Digital Marketing Manager, SEO Manager, Digital Brand consultant, Digital Agency Founder, Freelancer, Affiliate Manager, E-Commerce Manager, Trainer & many more post COVID-19 World.

DOWNLOAD Complete Syllabus for PG Program in Digital Marketing

Most exaustive content designed by Asia’s leading Digital experts with LIVE Examples, case-studies & projects

Admission Procedure for MBA Level Program in Digital Marketing

1 - Fill the FORM

Fill the Inquiry form & our Head Counsellor will call you within 24 hours to brief you about the Program benefits.

2 - Appear for DMAT Entrance Examination

To Maintain the Quality - We don't take any Direct admission for our MBA level Program in Digital Marketing. All the students needs to appear for our In-house Digital Management Admission Test (DMAT).

3 - If DMAT is Cleared, Admission Process begins

Once Student passed DMAT Examination - his/her admission process to the MBA Level Program in Digital Marketing is prcoessed followed by personal interview & admission is completed.

Modules covered

Highlighted topics – Evolution of Digital Marketing, Marketing methodology, Branding pricipals, Buyers Persona & Buyers journey, Practical case study on Hiranandani & Lodha Builders.

Highlighted topics – Keyword research process, Content research brain storming, Content distribution methods with LIVE Casestudy of Your story founded by Sharaddha Sharma

Highlighted topics – Fundamentals of structure, layouts, colours & templates, Meme & Animation designing with strategies to get 1st client for graphics with Proposal & pricing.

Highlighted topics – Website & its core components, Wireframing, User behaviour & integration into website, LIVE Website creation by all the students.

Highlighted topics – History of Search engines, SEO Factors & detailed process, Tools & preparing proposal for prospective clients with presentation & more.

Highlighted topics – Types of EmailMarketing campaigns, Email copy design, Email segmentation & Automation, Email Campaign analytics & more.

Highlighted topics – Foundation to build Profitable funnel, Types & stages, Automation tools & strategies with LIVE Case study of Zoom car. 

Highlighted topic – How Digital is changing consumer behaviour, setting standard for digital platforms, customer engagement & tolerance, process to identify & map Digital consumer journey etc.

Highlighted topics – Penetration of Mobile since 2008 in India, Mobile Marketing platforms – Cellphones, Application, Text & Email etc.,Mobile Marketing strategies, UI/UX & Mobile, Measurement & analytics for Mobile etc.

Highlighted topics- Why Inbound, Inbound vs Outbound, Inboud methodology, buyers persona, buyers journey, case study of CRED.

Highlighted topics – Photography Introduction, Pre-shooting setup, shot composition, creating depth & utilizing surrounding elements while shooting, long exposure photography, macro photography, How to tell stroies in photography etc.

Highlighted topics – The story of your Online business, Products & services, the customer experiences, activating your audience, content storytelling & digital platforms, Case study of CRED.

Highlighted topics – Introduction top ASO, Keywords research strategies for App, Google SEO for App, Virality & growth with ASO etc.

Highlighted topics – Why Lead generation?, Process of lead generation,  Platforms for lead generations, Landing pages setup, Copywriting, Organic & Paid campaigning strategies for lead generation , Lead management, (B2B,D2C) etc.

Highlighted topics – Running Paid ads campaign across Digital Platforms ie. Facebook, Instagram, Twitter, Linkedin, Quora, Spotify, Snapchat etc., 40+ Social Media Analytics metrics with Tools to manage client’s Social Media Campaigns.

Highlighted topics – Understanding google Adwords structure, Running LIVE Search, Display, Youtube, Shopping campaigns, Remarketing campaigns, Advanced Bid adjustment strategies, Tracking performances/conversions & more

Highlighted topics – Process to identify niche/passion/interest areas, Strategies to create B2C/B2B Connect to increase followers, Tools/Equipments needed with Case study of Popular Influencer/Youtuber/Vloggers across Asia

Highlighted topics – Creating mobile optimised video with tools, Video SEO, Social Video strategies & more

Highlighted topics – How to get Freelancing Projects, Various Online Platforms to get Freelancing Projects, Important Guide on how to Approach the Client & get the Project by beating your Competitor, Freelancing & Personal Branding.

Highlighted topics  – Introduction to AI, ML & Deep learning, Application of AI in Digital Marketing (Content generation, speech recognition etc.), Building , AI Chatbot, AI Capstone Project & more

Highlighted topics – Best Practices of Integrated Marketing, Steps to build Perfect Integrated Marketing Strategies – Case studies of Integrated Digital Marketing Campaigns

– Airtel, OLA, Amazon etc.

Highlighted topics – Evolution of Display Advertising, Introduction to Programmatic Advertising & its ecosystem, PM Buying methods, Ad formats, Strategies for Advertiser & publishers etc. 

Highlighted topics – 

Introduction to E-Commerce business, niche & product selection, setting the essential digital & legal requirements, Introduction & implementations of Shopify & Oberlo, Optimizing the store for conversion, Shipment tracking, E-Commerce KPIs etc.

Highlighted topics – Performance Marketing Introduction, Ecosystem of Affiliate (Publishers, Advertisers, Network), Models of Affiliate Marketing (CPL, CPA, CPI, CPM etc.), Verticals, Affiliate Tracking overview (URL Masking, & integration) & tools etc.

Highlighted topics – 

Google Analytics Account Structure. Understanding Google Analytics Insights,  Understanding Cookie tracking, Goals and Conversions, Measuring performance of Marketing Campaigns, Link tagging, creating customised reports etc.

Highlighted topic –

Introduction to online reputation management (ORM), Importance of ORM in todays time,  track your & your brand’s ORM with tool, How to deal with Online crictisim, Ways to create positive brand image online,Understanding tools for monitoring online reputation, Case study of HDFC Bank, Zomato, Paytm, Skoda ETC.

Highlighted topics – Elements of virality, how to create viral content, memes & virality, Viral score sheet, tools & software for creating viral content, case study of Elon Musk & Tesla. 

Highlighted topics – Introduction to native advertisement, Platform covered -MGID, Verizon Media, Taboola, Revcontent, Outbrain.

Digital marketing Tools we cover

PRE-book your seat for NEW BATCH OF PG PROGRAM in digital

FAST TRACK your Registration by paying just ₹1000 (refundable) & start your Digital journey without any delay!

iNDUSTRY EXPERTS

25+ Leading Digital experts across Asia for powerful Digital learnings you can ever get 

Dr. raj padhiyar

Founder - DIGITAL GURUKUL

Awarded Asia’s Best Digital Marketer of 2018- Dr. Raj Padhiyar who born & brought up in Mumbai. His education qualification includes (B.Com from Narsee Monjee College), (MBA from Welingkar Institute) & (M.Com from Mumbai University) & (Digital Marketing from Ireland). His involvement in Digital Marketing dates back to 2008 when Digital Marketing was a relatively new term for all the people across the industry by handling Freelancing work of small businesses & Educational Institution.

Dr. Raj Padhiyar is the only Indian to receive Doctorate in Digital Marketing from USA. He is also Awarded “Youngest Entrepreneur of the Year” for Digital Marketing Education in the year 2017, 2018 consecutively.

With 12+ National & International awards, Dr. Raj Padhiyar has been associated with various Government Organizations, Political Parties in managing their Digital portfolio. He has trained 15850+ Professionals across various industries & list is growing day by day. He has written several articles on Digital Marketing & his thoughts are regularly published in leading newspapers & Magazines across India including Times Now, Aajtak, and Deccan Herald etc. He has published his first book “Social Media & Politics in India” in 2019, available on Amazon & Flipkart. (It has got 5 star rating by readers) & his second book is published in 2020 “Fundamentals of Digital Marketing”.

Abhinay Bhasin

Dentsue Aegis Network

Mr. Abhinay Bhasin – A post graduate in Economics, from the top ranking University of Warwick (United Kingdom), with a passion for Consumer Behaviour Understanding, Abhinay has been an instrumental force in driving the vision of the Data Sciences division of the Dentsu Aegis Network in South Asia as one of its founding employees.
In his 4 years in the industry, he has risen from being a young manager with Carat (the media flagship agency of Dentsu) to Director – South Asia of its Data Sciences division.
He has won numerous industry awards recognizing top talent in the region such as the Impact Top 30 Under 30, the Social Samosa Top 30 under 30, Leaders of Tomorrow and was even featured in the 2019 Forbes 30 Under 30 list.
He was also Asia’s sole nominee for New talent in UK’s prestigious DataIQ Awards in 2018. He has also given TEDx talks on topics in advertising and the future of talent.
He is an active member of the advertising and media industry in India and is on the Board of the Young Professionals Program of the Indian chapter of the International Advertising Association.

Shweta Shrivastava

Head Digital - Philips

Shweta – Digital evangelist and Marketing professional having more than 18 years of diverse experience at various organizations in making strategies, plans and driving execution for achieving business goals.

Currently Steering the digital landscape of Philips India Sub continent as Head of Digital and developing the strategy and roadmap. Responsible for the definition & implementation of strategy Collaborating with stakeholders globally across all verticals, business and functions and integrating relevant touchpoints throughout the customer decision journey.

Have worked for companies like Philips, DuPont, GroupM, Hindustan Times, Askme.com, Indiamart etc.

With converging mediums, channels and touchpoints, my role has been as an enabler which enables businesses and functions to generate Revenue, Build Brands, Disseminate information & engage with customers, Empowering Sales, Marketing, Customer support, HR, Finance, Channel Partners and Leadership team.

Gaurav Sharma

Digital Head - AXIS Bank

Gaurav Sharma having over 9+ years of diverse experience in leading Indian & International Banks currently working with Axis Bank as Digital Channel & Campaign Manager – Credit Cards at their Corporate Office in Mumbai responsible for Organic growth of the credit card franchise of the bank. Leading the digital channel strategy for acquisition of new credit cards by focusing on channel development, generating traffic on electronic channels, optimizing the quality of traffic for each channel. Involved in development of the digital strategy encompassing Website, Internet banking, Mobile App, ATM, Speed Kiosk & Chat bot. Implemented 1st of it`s kind in the banking industry process called Voice STP for Pre-Approved customers of the bank.

Gaurav has worked with various team in Axis Bank in my earlier assignments where I was part of the Consumer Loans team, worked as a Product manager, leading initiatives like: Introducing Tablets for the 1st time for Personal Loan acquisition team, Launching for the 1st time a business tracking app for DSA / Channel Partner for Personal Loan acquisition & Designing Course search engine for Sales & Credit teams of Education Loan to name a few.

DOWNLOAD DMAT (DIGITAL MANAGEMENT ADMISSION TEST) BROCHURE

Download the DMAT Brochure to see the Syllabus, cut-off % for admission & more

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"How an individual can launch their Digital Startup with Digital Marketing from scratch - Digital Gurukul is the place youshould be in"

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"India's leading Edtech Company with Complete 100% Practical LIVE Training in Digital skills"

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"Digital Gurukul is a benchmark for Digital marketing training in India"

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Fees: ₹1,95,000 + Taxes

                                        What’s Included?

  • 650 + hours of Live Learning
  • Mentoring from CXO’s & CMO’s of leading brands
  • Learn key Managerial skills
  • 15+ Live Projects
  • 2 months of intensive Internship
  • Pay Only after you receive the Offer letter. 
  • Placements Guaranteed
  • Post Graduation Certification from Digital Gurukul
  • EMI starting from just  ₹17509/- in association with Cashfree.

What Makes Our Students Industry Ready

DOWNLOAD COMPLETE SYLLABUS ( UPDATED March 2021)​

Most exaustive content designed by Asia’s leading Digital experts with LIVE Examples & case-studies.