Master the Future of Business Education
like never before

Classroom/LIVE Online Training – Hindi/English – Flexible EMI Options! (Updated 2022)

650+

Learning hours

24

Weeks

MARCH 15, 2022

New batch

250+

Hiring Partners

EMI Options

Starting at ₹15712

Usp Of alt mba program

Course Highlights

Key Highlights of the PG Program

  • 650+ Learning Hours
  • Internship & Job Guaranteed*.
  • Live Classes with case-studies & practical projects
  • Mastering Digital business & Management skills 
  • Easy EMI Options available.
 

Minimum Eligibility ?

  • Candidates with minimum 50% in Degree exam from a recognised University, completed by June 2021 or later
  • Should have taken CAT (2019 or later) conducted by the IIMs for the year specified in the advertisement and/or/ XAT (2019 or later) and/or ATMA (Feb, Apr 2020 or later) and/or CMAT (2020or later) and / or GMAT (2018 onwards).
  • If you’re in a job, we would advise you to take a 4-month leave. You would need weekday mornings to attend lectures and discussions. The biggest eligibility criteria: You need to dedicate 40-50 hours per week for learning.

  • Exception
    If You’re young and you want to learn business early. Go ahead and apply. Realize that your selection will be done on exceptional grounds. Through the application process prove that you are a star.

 

pOST Completion of the program?

On successful completion of the MBA Program (Alt), there will be interviews lined up for you through our hiring partners. We will help you prepare for it and make sure you succeed. Digital Gurukul is Asia’s leading Digital Institute & renowned amongst India’s top startups and brands.

Since this Program is proof of work based MBA Program – Students needs to show their portfolio of work to interviewer instead of showing a degree or flouting their college name.

Your work will prove that you understand business and can execute projects.

Career Opportunities?

Pure MBA roles, mainly in the fields of Marketing, Sales, Finance, HR, Strategy, etc. We are not targeting Product Managers, or consulting in big corporations.

Fill the interest form for admission to MBA Program (alt)

Once Interest form is filled, You’ll be notified about further process of admission (Entrance test, Profile screening, Interview) 

Admission Procedure for MBA Program (Alt) by Digital Gurukul

1 - Fill the Interest FORM

After checking your eligibility for the program. You can fill the interest form.

2 - Appear for DMAT Entrance Examination

After verifying the Interest form - Shortlisted students are asked to appear for in-house Admission Test as - We don't take any Direct admission for our MBA Program. All the students needs to appear for our In-house Digital Management Admission Test (DMAT).

3 - If DMAT is Cleared, Admission Process begins

Once Student passed DMAT Examination - his/her admission process to the MBA Program is processed followed by personal interview & admission is completed.

Part - 1 General management

The 16 weeks would equip you with knowledge to function in necessary aspect of a business.

Admission Procedure for MBA Program (Alt) by Digital Gurukul

Modules covered

Highlighted topics –

  • Introduction to Problem Statement
  • Marketing
  • Sales
  • BD
  • Operations & Delivery
  • HR & Org
  • Strategy & Negotiation
  • Entrepreneurship
  • Identify PMF
  • Design Thinking
  • Data Analysis
  • Statistics
 

Highlighted topics –

  • Brand Promise, Positioning, and Proposition
  • Target Audience
  • Defining your customer
  • Understanding your customer
  • Promotion
  • Value Delivery
  • Funnel
  • Competitive Analysis
  • Measurement
  • User Research
  • Copywriting
  • Cost of Marketing
  • Pricing
  • Cost of delivery
  • Customer Value
  • Competitive Pricing
  • Market Share
  • CAC
  • CTV
 

Highlighted topics – 

  • Prospective customers for a given product
  • Persona Categorization
  • Developing a Sales Pitch/Storytelling
  • Why
  • Better than competitors
  • Cold emailing script for different persona & personalization
  • Targeting
  • Stakeholder mapping
  • Creating Personas
  • Understanding competitors
  • Planning
  • Lead Generation
  • Building your network
  • Cold calls → Introduction mails
  • Proactive pursuit → Social Media sourcing
  • Industry Relationships
  • Prospecting
  • Qualifying prospects
  • Understanding the needs
  • Pitching
  • Crafting the right story
  • Connecting with customers
  • Impactful delivery
  • Objection Handling
  • Understanding roadblocks
  • Clearing roadblocks
  • Confidence building
  • Refining pitch
  • Closing deal
  • Post Sales
  • Maintaining Connections
  • Feedbacks
  • Cross-selling & Upselling
  • Repeat Business

Highlighted topics –

  • Introduction
  • Descriptive Analytics
  • Data types
  • Populations samples
  • Estimation
  • Relationship building
  • Internal Confidence
  • Estimates
  • Understanding and presenting data
  • Probability
  • Sampling and estimation
  • Probability Sample
  • Non-Probability Sample
  • Central limit theorem
  • Estimation of Population
  • Internal confidence
  • Hypothesis Testing
  • Different types of chart
  •  

Highlighted topics –

  • Capacity Planning
  • Process Analysis
  • Flow Rate
  • Flow Time
  • Bottlenecks
  • Optimizing Labour
  • Productivity
  • Blockers
  • Measurements
  • Effectiveness
  • Financial Values
  • Quality
  • Defect Reason
  • Reliability
  • Standards
  • Defects
  • Come up with an Operations model of
  • Zomato during peak hours
  • Amazon delivery during sales
  •  

Highlighted topics –

  • HR
  • Talent Profile
  • Recruitment Planning
  • Write JDs
  • Event celebrations
  • Management of KPLs
  • Comp Benchmark
  • Benefits benchmarking
  • Glassdoor ranking
  • Good/Bad
  • Review HR Practices
  • Incentive Structure Design
  • Writing constructive feedback for an employee
  • Factual
  • Respectful
  • Non-judgemental
  • Org Design
  • Who
  • How
  • Keep them motivated
  • Manage performance
  • Conflict Resolution
  • Culture building
  • Performance/Planning
  • Diversity and inclusion
  •  

Highlighted topics –

  • Accounting → 1/2 Week
  • Debt or equity
  • Debt/Equity Ratio
  • Micro Economics
  • Demand and supply
  • Factors of production
  • Needs of market
  • Macro Economics
  • Type of economic systems
  • Monetary policy
  • Fiscal Policy
  • Decentralized Finance crypto
  • Inflation
  • Investment
  •  

Highlighted topics –

  • Finance
  • Security
  • Stock market
  • Financial Planning
  • Financial assets
  • Stock Valuation
  • Company is overvalued or undervalued
  • Finance Analysis of Company
  • Profitable
  • Liquidity
  • Return analysis
 

Highlighted topics – To be updated soon

Highlighted topics – To be updated soon

Highlighted topics –

  • Identifying the ideas
  • Discovering unsolved needs
  • Building hypothesis marketizing
  • Founding team
  • Complementary
  • Interest allocation
  • Equality
  • Validating the idea
  • MVP
  • PMF
  • Lean
  • Product roadmap
  • Understanding of the customers
  • Business plan
  • What would success look like?
  • Managing Operations
  • Fund Raising
  • Teamsheet
  • Dilution
  • Valuation
  • VC firm
  • Investing
  • Execution
  • Hiring a team
  • Executing at scale
  • Exit
  • Through Acquisition
  • Through IPO
  • IP Salutation
  • Acquihire
  •  

Highlighted topics  –

  • Negotiation
  • Communication & Presentation
  • Entrepreneurship
  • External
  • Industry analysis
  • Industry seeking
  • Competitive Advantage
  • Porter’s Five Forces
  • Internal
  • Corporate position
  • Vision
  • Mission
  • Corporate Objectives
  • Execution
  • Strategic process and implementation

Part - 2 MARKETING SPECIALIZATION

The 8 – week specialization will equip you with advanced Brand and Digital Marketing strategies. Its objective is to get you into functioning

 

Modules covered

Highlighted topics –

  • Branding fundamentals
  • Brand identity
  • Customer centricity
  • Brand experience
  • Advertising
  • Media planning & buying
  • Launching a brand
  • Measuring brand equity
  • Responding to a brand crisis
  • Proof of work
  • One-pager
  • Launching an online brand

Highlighted topics –

  • Content ecosystem
  • Content gesture and type
  • Audience alignment
  • Driving outcomes through content
  • Getting attention
  • Interest
  • Life experiences
  • Gender
  • Demographic-based alignment
  • Weekend readings
  • Serendipity vs Intention
  • Publisher
  • Professional vs freelancing
  • Short-form vs long-form
  • Audio vs Video vs test
  • News & Politics
  • Sports
  • Entertainment
  • Business and Finance
  • Lifestyle content
  • Strategic partnership
  • Craft your strategy
  • Create vs Acquire vs Sponsor vs Partner
  • Define outcomes
  • Lead
  • Proof of work
  • Reflect as an audience
  • What brand suits you?
  • Time
  • Age
  • Lifestyle
  • Interest
  • What should a brand do to attract attention
  • 4 brands
  • See their content strategy
  • Create a flow chart & critique.

Highlighted topics – Running Paid ads campaign across Digital Platforms ie. Facebook, Instagram, Twitter, Linkedin, Quora, Spotify, Snapchat etc., 40+ Social Media Analytics metrics with Tools to manage client’s Social Media Campaigns.

Highlighted topics – 

  • Equity
  • Appeal
  • Entity
  • Dummy website web flow
  • Canva logo
  • Social media handles
  • Customer acquisition and digital marketing
  • Performance paid VS unpaid or growth hacking
  • Performance Marketing
  • Growth Hacking
  • Product Marketing
  • Proof of work
  • Budget
  • Money
  • Time
  • Reflection documentation
  • Paid Performance
  • Paid Campaign analysis and measurement.
  • Budget
  • Plan campaign
  • Cost Per Click
  • Cost Per View
  • Customer Acquisition Cost
  • Corporate Performance Management
  • Customer Profile Validation
  • Central Provident Fund
  • Unpaid or growth hacking
  • SEO, social media
  • Influencer
  • Content creator
  • Growth hacking
  • Viral loops
  • Product driven marketing
  •  

Highlighted topics – 

  • Equity
  • Appeal
  • Entity
  • Dummy website web flow
  • Canva logo
  • Social media handles
  • Customer acquisition and digital marketing
  • Performance paid VS unpaid or growth hacking
  • Performance Marketing
  • Growth Hacking
  • Product Marketing
  • Proof of work
  • Budget
  • Money
  • Time
  • Reflection documentation
  • Paid Performance
  • Paid Campaign analysis and measurement.
  • Budget
  • Plan campaign
  • Cost Per Click
  • Cost Per View
  • Customer Acquisition Cost
  • Corporate Performance Management
  • Customer Profile Validation
  • Central Provident Fund
  • Unpaid or growth hacking
  • SEO, social media
  • Influencer
  • Content creator
  • Growth hacking
  • Viral loops
  • Product driven marketing
  •  

Fill the interest form for admission to MBA Program (alt)

Once Interest form is filled, You’ll be notified about further process of admission (Entrance test, Profile screening, Interview) 

Visiting Faculties

metaMBA - Master the Future Of Business Education like never before!
Ashwin Krishna

Marketing Director Tact AI

metaMBA - Master the Future Of Business Education like never before!
Vandana Tolani

Founder & CEO - Convanto Investment firm

metaMBA - Master the Future Of Business Education like never before!
Saurabh Goyal

Founder- Goalchy Club community

metaMBA - Master the Future Of Business Education like never before!
Aunindra Kumar

Senior UX Designer - indeed works

metaMBA - Master the Future Of Business Education like never before!
Ishan Banatwala

Head of Sales Engineering, APAC at Insider

metaMBA - Master the Future Of Business Education like never before!
Panisa shah

Creative head - Social Beat India

metaMBA - Master the Future Of Business Education like never before!
Abhinav Bhasin

Vice President (Asia Pacific) Dentsu

metaMBA - Master the Future Of Business Education like never before!
Tushar Kansal

Founder & CEO Kansaltancy

metaMBA - Master the Future Of Business Education like never before!
Shubham Bisht

Associate Director - Product Management - Razorpay

metaMBA - Master the Future Of Business Education like never before!
Nikhil Kumar

AVP- Brand Strategy The Glitch

metaMBA - Master the Future Of Business Education like never before!
Kavitta B Bedi

Founder and CEO of JBC INC

metaMBA - Master the Future Of Business Education like never before!
Vinay Singhal

Co-Founder & CEO Stage -OTT for Bharat

gaurav-sharma
Gaurav Sharma

Head Digital Axis Bank

raj_padhiyar_digital_gurukul
Dr. Raj Padhiyar

Founder & CEO Digital Gurukul

metaMBA - Master the Future Of Business Education like never before!
Manish Pandey

Research Head (JOSH TALKS)

metaMBA - Master the Future Of Business Education like never before!
Shweta Shrivastava

Digital Head- Philips

Fill the interest form for admission to MBA Program (alt)

Fill the interest form for admission to MBA Program (alt)

ANI News

"India's 1st Institute to offer Blockchain powered Digital Certificates"

cnbc tv18

"How an individual can launch their Digital Startup with Digital Marketing from scratch - Digital Gurukul is the place youshould be in"

metaMBA - Master the Future Of Business Education like never before!

BW Business World

"India's leading Edtech Company with Complete 100% Practical LIVE Training in Digital skills"

Sorav Jain

"Digital Gurukul is a benchmark for Digital marketing training in India"

Our Corporate Network

metaMBA - Master the Future Of Business Education like never before!

Fees: TO BE ANNOUNCED

                                        What’s Included?

  • 650 + hours of Live Learning
  • Mentoring from CXO’s & CMO’s of leading brands
  • Learn key Managerial skills
  • 15+ Live Projects
  • 3 months of intensive Internship Guaranteed*
  • Placements Guaranteed*
  • Post Graduation Master from Digital Gurukul
  • EMI starting from just  ₹17509/- in association with Cashfree.

What Makes Our Students Industry Ready

NEWS MEDIA FEATURES

metaMBA - Master the Future Of Business Education like never before!

Fill the interest form for admission to MBA Program (alt)

Once Interest form is filled, You’ll be notified about further process of admission (Entrance test, Profile screening, Interview) 

Frequently Asked Questions

Here are some of the most popular queries on MBA in Digital Marketing.

 

Scope

Anyone who has completed their bachelor’s degree, from any field or specialisation can learn MBA in Digital Marketing. There is no bar to who can do digital marketing, as long as you have a passion and desire to learn.
 

Digital Marketing is a fairly challenging field that requires effort and practice. That is not to say that digital marketing is not for everyone. This field is vast and has multiple places where everyone’s strengths can be exercised. The candidate has to be ready to learn topics of all kinds, from technical topics such as SEO and Website development to creative fields such as Content Marketing.

That depends on your schedule and needs. The best digital marketing course is one that fits your daily needs and upskills you as thoroughly and quickly as possible. IIDE’s 11-month MBA in Digital Marketing is the best choice for graduates looking for higher education. For both college students and working professionals looking to upskill and join the digital marketing world, you can opt for our 3-month Online Digital Marketing Course.
 

Digital Gurukul is Awarded leading Edtech company in Asia with 44850+ students in Digital skills in last 5+ years.

It is just a 5 mins of distance from Indore railway station & Bus stand, 20 mins from Indore  Airport

Digital marketing salaries in India will start from 5+ LPA for candidates who have completed this course. This course prepares you and jumps you up to a mid-senior managerial position in your very first job. After starting your professional career path, you can expect yourself to be earning 9+ LPA after just 3 years in the industry.

Digital marketing is one of the fastest-growing industries across the world. Careers in this field are exciting, dynamic and challenging with high reward and fame for those who excel. This field employs people of all types, creative or technical and has something to offer for everyone. With the world going digital and engrossed in their mobiles, digital marketers are in high demand to create the best campaigns to sway the customers. A candidate can expect themselves to grow fast in this field as it is an expanding industry.
 
Digital marketing has multiple types of job profiles and specialisations you can opt for. Here is a list of possible job profiles that you can land for yourself after the completion of this course:
  • Social Media Manager
  • SEO Expert
  • Account Managers
  • Content Marketing Manager
  • Paid Media Strategist
  • Business Development Manager
  • Brand Manager
  • Client Servicing Manager
 
Digital Gurukul’s Postgraduate programme is like an MBA in Digital Marketing which has a comprehensive syllabus that will impart the right Digital Marketing skills and relevant Managerial skills needed to bag a job with India’s leading brands and digital setups.
 
 

Course Highlights

Yes, this course provides you with a certificate of completion from Digital Gurukul denoting your mastery of digital marketing. Apart from certifications, we also provide resume building guidance and interview mentoring. So when you apply for digital marketing jobs, your profile shall gain more attention from employers. By the end of this course, you will be prepared for Google and Facebook level certifications to bolster your resume. The cost of their tests, if any, is to be borne by the student.

Yes, we provide 100% Job Guarantee* to our students’ post completion of the course. Our students have been directly placed into India’s top digital marketing agencies and brands through our placement cell. We help you get noticed by top brands in the country and connect you with them to get the special attention for you in this highly competitive job market.

Curriculum

Yes! We have two batches, Batch 1 is from Monday to Saturday and Batch 2 is on Tuesday, Thursday & Saturday.
 

All the modules & topics coverage has been stated above.

Fees and Scholarships

The fees for our MBA level Post Graduate Programme in Digital Marketing is INR 1,95,000 + Taxes. We also offer Student loans, Flexible Installment options and Easy EMI available from INR 15,712/month.
 
A student is eligible for a scholarship in our MBA in Digital Marketing if they have appear for our in-house entrance cum scholarship examination DMAT. Based on your performance, we shall get back to you regarding your scholarship eligibility. The scholarship, if qualified for, shall be up to 30% of course fees.
 
  • Candidates with minimum 50% in Degree exam from a recognised University, completed by June 2021.
  • Should have taken CAT (2020) conducted by the IIMs for the year specified in the advertisement and/or/ XAT (2021) and/or ATMA (Feb, Apr 2021) and/or CMAT (2021) and / or GMAT (2018 onwards).
 

The application process is as follows: Application form and entrance test You will first have to check if you meet the eligibility criteria. If you do, you will have to fill out an application form and give us your relevant details. The application form will be succeeded by an application test to gauge your creativity, aptitude, communication and general knowledge to gauge the applicant’s vision & interest in Digital Marketing. For the DMAT – In-house test conducted by Digital Gurukul, you will have to pay a nominal fee. The test will be of 60 minutes, and cannot be taken again. So please appear for the examination with the stipulated amount of time to spare. 

Course Details

March 1st week is when the course commences.

 

Executive MBA programs require a minimum of 5 years of work experience and are not provided to freshers.

 

40+ hours per week.

– 15 hours of live teaching, peer discussions and guest lectures every week

– 25 hours of assignments

MBA cohorts need to be small as it needs a lot of discussions and case studies, unlike coding that has binary outputs.

It will run on the following ideas:


– proof of work-based learning

– full time, rigorous program

– open to recently graduated and unemployed folks, who will be helped to land jobs.

All that MOOCs provide you with is a certificate. invact MBA will provide you with market-relevant knowledge and a job

We are balancing academics and industry. You will be confident that you know everything you need to know.

And, you will be ready to work from day zero.

Networking among peers and with industry leaders will be a huge part of the program. MBAs thrive on building networks. We will teach you how to network with people everywhere and form meaningful connections.

There will be dedicated weeks for soft skills.

– Communication

– Role Play

– Negotiations All of this will be covered.

The smaller batch size would ensure that you get a lot of feedback from the teacher himself.

Eligibility

We will let you know about the detailed admission process soon.

But overall you will need these skills to get in.
– written and verbal communication – analytical skills
– critical thinking – passing and in-person interview
– good to have: past experience in running a student body in college

 
No, if you are ready to quit your job and do the program full time we would be happy to have you. But we are doubling down on freshers because the first cohort will be rigorous and we will be experimenting with cohort networking. I want to first help those who don’t have jobs in as little time as possible. Freshers under the pressure of getting a job, sign bonds, and waste precious initial years of their career. Later, we can open it for other demographics.
 
  • No, if you are ready to quit your job and do the program full time we would be happy to have you. But we are doubling down on freshers because the first cohort will be rigorous and we will be experimenting with cohort networking. I want to first help those who don’t have jobs in as little time as possible. Freshers under the pressure of getting a job, sign bonds, and waste precious initial years of their career. Later, we can open it for other demographics.

No, our analysis showed that knowing geometry and calculus doesn’t make you a great business person. Therefore, we want you to know only basic Maths. Go through the topics below and start practising medium difficulty level questions in these only. Here’s a list of sample questions to prepare: Link

Aptitude Questions

  • Statistics
  • Permutation
  • Probability
  • Profit & loss
  • Percentage
  • Averages
  • Ratio & Proportions
  • Fractions
  • Arithmetic Progression & Geometric Progression
  • Simple Interest & Compound Interest

No, as long as you are ready to get a job in July, 2022, you can come in.

Jobs

If you complete the course there will be interviews lined up for you through our hiring partners. We will help you prepare for it and make sure you succeed. You should know, however, that there’s no such thing as a job guarantee. You would need to crack the interview.

 
 

Show your portfolio of work to your employer instead of showing a degree or flouting your college name.

Your work will prove that you understand business and can execute projects.

At the end of the program you would have created:

  • marketing plan
  • strategy for multiple problems
  • sales pitch
  • sales prospecting
  • financial models
  • financial analysis
  • hiring playbooks
  • operation playbooks
  • operation analysis
  • sales script
  • objection matrix
  • cold emails and personalization
  • customer research doc
  • marketing materials
  • compensation benchmarking research

 

We are finalizing our hiring partners as we speak. The plan is to send our grads for a 3-month internship of 15-25K stipend and then convert to 5lacs+ jobs in high growth startups. This is considering that you are an absolute fresher when you join the program. If you have the experience you will be able to command better salaries.

 

Pure MBA kind of roles, mainly in the fields of Marketing, Sales, Finance, Strategy, etc. We are not targeting Product Managers or consulting in big corporations.

It will run on the following ideas:


– proof of work-based learning

– full time, rigorous program

– open to recently graduated and unemployed folks, who will be helped to land jobs.

All that MOOCs provide you with is a certificate. invact MBA will provide you with market-relevant knowledge and a job

We are balancing academics and industry. You will be confident that you know everything you need to know.

And, you will be ready to work from day zero.

Networking among peers and with industry leaders will be a huge part of the program. MBAs thrive on building networks. We will teach you how to network with people everywhere and form meaningful connections.

There will be dedicated weeks for soft skills.

– Communication

– Role Play

– Negotiations All of this will be covered.

The smaller batch size would ensure that you get a lot of feedback from the teacher himself.

Fill the interest form

Interest Form MBA PROGRAM