Top 10 PPC Interview Questions and Answers 2017 – here you can find top asked ppc interview questions answers.
Ques 1: What is PPC?
Ans: Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a green label.
Ques2: What is Actual CPC?
Ans: The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in real time and we cannot know the Actual CPC, but we can see Avg. CPC.
What happens when “x” doesn’t work?
This question usually pops up in regards to a tip, trick or best practice that I am talking about at a conference or with a client on the phone. The best answer I can usually come up with is, “revert.” Not everything you do will work so make sure to download a backup of your account before making major changes in case it doesn’t work out.
How many ads should I have in every ad group?
I typically take the top 3-5 ad groups by impressions and put 3 ads in those and then do 2 ads in all other ad groups. Then I test the ads, pick winners and add 2 more ads to the top 3-5 ad groups again and 1 ad to the others. I have found that this balances testing enough with it not taking too long to get statistically significant data.
Top Best PPC Interview Questions And Answers list 2015 -2016:
PPC (Pay-Per-Click) is not a new term when we talk about Digital Marketing. PPC is a form of Marketing in which marketers have to pay a certain amount of money as a fee every time one of their ads is clicked. PPC Marketing is basically buying visits to your website, unlike other Marketing forms where you earn these visits from.
PPC Interview Questions and Answers 2016