The world has shifted from offline marketing to online marketing in a blink. Digital Marketing is an old medium too but not as old as offline marketing. Since the pandemic, all the large corporates and small businesses have shifted to Digital Marketing quickly and it has indeed given tremendous results.
People are learning and brushing their skills in Digital Marketing and the best part is, It does not care what is your background education. You can pursue your education in Digital Marketing at any time of your career. It will result in a huge add-on to your skills and CV. Due to this the completion of candidates appearing for the Digital Marketing positions is fierce.
Digital Gurukul has recently come up with an Alt MBA program for Digital Marketing apart from its Diploma and Masters, they have seen students from very different backgrounds and shared a lot of student success stories too. If you want to check the institutions from which you can opt for your Digital Marketing course, You can search Here.
Well, What after you pursue your Digital Marketing course? We, humans, have a tendency to panic and search everything online. I know you are in this article to find out what questions can be shoot at you while you are in the interview for Digital Marketing. So, I have told you N number of times before and I am telling you this again, Why do you have to worry when Digital Gurukul is here.
Here are the questions related to Digital Marketing you need to know the answers to –
1- Describe Digital Marketing.
Ans- Digital Marketing is also known as Online marketing. Digital Marketing is used to promote certain brands and reach potential customers and connect with them. It makes it easy for the organization and the customers to know the marketing trend and the buying and selling of goods have become easy. There are multiple ways of Digital Marketing few of them include- social media, email, and web-based advertising.
2- Tell us a few types of Digital Marketing.
Ans- Few of the types of Digital Marketing techniques are as follows:
- Social Media Profiles
- Images and Video Content
- Blog Posts and eBooks
- Reviews and Customer Testimonials
- Brande’s Logos, Images, or Icons
- Affiliate marketing
- Content marketing
- Pay per click
3- State the reason why is digital marketing preferred over Traditional Marketing?
Ans- The era of Marketing has modified, people like digital promotion over the ancient promotion for the subsequent reasons-
- Higher internet penetration
- Easy analysis, better tracking of leads, and performance-focused ROI
- Increased interaction with customers
- Faster / Real-time optimization
- World wide reach
- Easy and quick access to product/service information for consumers
4- Categorize digital marketing.
Ans- Digital Marketing can be categorized into two segments which are –
Inbound Marketing and Outbound Marketing
|Inbound Marketing||Outbound Marketing|
|Is focused on attracting customers to your products and services.||Sends a message to a huge amount of people, in the hopes of making a sale.|
|Written according to the consumer’s needs||Written according to the product’s needs|
|Uses channels like SEO, content marketing, viral videos, webinars, social media campaigns, etc.||Uses channels like TVCs, radio ads, print advertisements, trade fairs, sales calls, and emails.|
5- State the difference between branding and direct marketing?
Ans- The key object of marketing is generating demand and increasing the revenues of an organization whereas the whole promotion is all concerning connecting with the audience.
In Branding the corporate creates a reputation, design, or brand that’s specifically for that whole, and in Direct marketing, it’s a digital promoting technique to achieve the target customers through varied mediums like mail, e-mail, catalogs, flyers, etc.
The basic distinction between them is the time taken and therefore the mode to achieve the target customers.
6- What are the most important digital marketing tools?
Ans- Few of the most known Digital Marketing tools are-
- Keyword Discovery
- Alexa Ranking
- Google Analytics
- Crazy Egg Heatmaps
- Favicon Generator
- XML Sitemap Generator
- SubmitExpress Link Popularity
- Digital Point Keyword Tracker
- Google Trends
- Google Keyword Planner
- Buffer App
7- Define AMP.
Ans- A project of Twitter and Google to create quick mobile pages, AMP stands for Acceleration Mobile Pages.
It is an open-source text file library that helps produce lightweight and fast-loading online pages. This helps publishers to form sites that are mobile-friendly and might be supported on completely different platforms alongside compatibility with all browsers.
8- How do you keep yourself updated with new Digital Marketing trends?
Ans- Being a huge and perpetually updated field it’s important to remain up-to-date in Digital Marketing. One should explore the competitors and persevere in reading books associated with digital marketing, webinars, or podcasts and one should constantly update yourself with new certification courses.
9- Mention some effective ways to increase traffic to your website?
Ans- Few effective ways to increase traffic on websites are-
- Perform keyword search
- Create memorable content
- Keep your Social Media active
- Write guests posts
- Use Advertising
- Influencers outreach
- Send email newsletters
- Submit press releases to influential publications
- Focus on evergreen topics
- Work on your headline
- Create attractive videos
- Be responsive
- Use hashtags and many more
10- Mention some strategies to get real results in digital marketing?
Ans- The aim of methods used in digital marketing techniques is to arrange and describe how and what you are planning to achieve. Once the goals and objectives are set the second part is to decide the medium to be used to reach the target audience.
These techniques can be modified together according to the time and objectives to be achieved.
11- What are the benefits for the company to adopt digital marketing?
Ans- Being the most recent trend in promoting customers conjointly opt to see ads and content through online mediums, it’s even easy for organizations to reach a lot of and a lot of customers compared to ancient promoting. a number of advantages of Digital Marketing are-
- Mobile access
- Easy tracking
- Result oriented
- Easy to check competitors
- Know your audience
- Global reach
- Multiple strategies
- Analytics and optimization
12- What do you expect from your digital marketing campaign?
Ans- Few of my expectations from my digital marketing campaigns are –
- Email & SMS Marketing – Leads generation
- More Social Media Relationships
- Content Marketing
- Video Marketing
- Google Adwords
13- Mention a few Digital Marketing trends for 2021-22?
Ans- Few Digital Marketing trends for 2021-22 are-
- Short DIY videos
- Telling a real story or example
- Audience-focused content
- Personalized content
- Using AI in content
- Google Discover
- NFTs are used by marketers
14- Define pay-per-click advertising.
Ans- It is a technique used to direct traffic to certain websites. Pay per click is a web advertising technique within which advertisers pay anytime once a user clicks on their links or ads.
15- State the three most important things in Digital Marketing.
Ans- The three most important things in Digital Marketing are-
1- Lead Generation.
2- Lead Capturing
3- Lead Nurturing
These are questions that are frequently asked in Digital Marketing interviews. As I said the competition in this field is fierce hence your preparation should also be the best possible. Work hard and let your hard work speak in your results.
All the Best from team Digital Gurukul and Dr. Raj Padhiyar!!