Master Most Advanced Digital Marketing Program (With AI)
Master Digital Marketing with AI based Digital Marketing course in Indore from the prestigious Western State University, USA & Digital Gurukul, India
49850+
Students trained
60-75 Hours
Training
October 26 , 2024
New batch
250+
Hiring Partners
USP of the Digital Marketing course
Classroom/LIVE Online Program
Certification from
24*7 cell for doubts/queries
90:10 Training formula
Western State University, USA Alumni status
100% Internship/Job guaranteed
Who Is This Program For?
Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
Minimum Eligibility ?
12th Passed
Top Skills You Will learn?
Advanced Digital Marketing skill with AI tools & 100% practicals
Career Opportunities?
Digital Marketing Manager, Digital Agency Founder, Freelancer, Digital Marketing consultant, Trainer & many more post COVID-19 World.
DOWNLOAD Complete Syllabus (Updated August 2024)
Most exhaustive content designed by Asia’s leading Digital experts with LIVE Examples & case-studies (AI Tools Included)
1 - Fill the Inquiry FORM
Fill the Inquiry form & our Head Counsellor will call you within 24 hours to brief you about the Program. Once the Program brief is done - Appear for the DSAT Examination.
2 - Appear for DSAT Examination
If Cleared - Congrats You are through to the Admission to the Diploma Program of Digital Marketing, If Not - We are Sorry 🙁
3 - If DSAT Cleared, Admission Process begins
Once DSAT is Cleared- His/her admission process to the respective Diploma Program is processed & completed.
Diploma Program offerings
Diploma PROGRAM in Digital Marketing (*August 2024)
10 Modules, 25+ Topics, 30+ Tools, 60+ Hours
Modules covered
Topics Covered –
• Fundamentals of Marketing
• What is STP & 4 Ps of Marketing
• Understanding Marketing Processes
• Difference between Traditional Marketing & Digital Marketing
• Channels of Digital Marketing
• Implication of AI in Digital Marketing
• Understanding Digital Marketing processes
– Increase Visibility
– Visitors Engagement
– Bringing Targeted Traffic
– Lead Conversion
– Retention
– Performance Evaluation
• Digital Marketing Trends to look out for in 2024
Topics Covered –
• Basics of Graphic Designing & Digital Branding
• Visual Identity Creation
• Fundamentals of Structure, layout, colours, templates
• Animation/GIF
• Graphics Content strategies
• Meme designing
• Tools for Graphic Designing
• Introduction to Canva
• Designs Brainstorming
• The Color Palette
• Brand and Shape Connection
• Typography
• Unlock Design Secrets
• Getting your 1st client for graphic designing (Proposal, pricing, etc.)
• Graphics designing Assignments for India’s leading brands
( Sleepy Cat, Sleepy Owl , Naagin,True Elements, Scatters , Nicobar. Pahadi Local)
Topics Covered –
• What is Content Writing
• Importance of Blogging
• Objective of Content Writing
• Various types of Content with practical examples
• Content building process
• How to write Great Compelling Content
• Keyword research for Content ideas
• Content Optimization for Search Engines
• Content Marketing Strategies
• Content Distribution and Analytical Strategies
• Content KPIs
• AI Content creation with ChatGPT
• Tools and Proposal Making Process for Content
Topics Covered –
• Introduction to Content Creation
• History of Content Creation (Rise of social media and user-generated content)
• Understanding Short-Form Video Content (Platforms – Instagram Reels, YouTube Shorts & their Algorithm)
• SFV Consumption Pattern
• Components of Short-Form Video Content
- Visuals and initial preview picture
- Music and sound effects
- Storyline & Captions
- Hashtags and tagging
• Techniques for Creating Engaging Content
• Do’s and Don’ts of Content Creation (Best Practices & Common Mistakes)
• Content Monetization Strategies
- Ad revenue and sponsorships
- Affiliate marketing and product placements
- Selling digital products and services
• Case Studies of Popular Content Creators
• Practical Application and Project Work
- Creating short-form videos on Instagram Reels, YouTube Shorts, and TikTok
- Applying learned techniques and receiving peer feedback
Topics Covered –
• What is Website & its Importance
• Understanding the types of Websites & their Components
• Website Planning & Setup Process (Website Bundle provided by Digital Gurukul)
• Theme and Plugin Installation Process (UI/UX Perspective)
• Website SILO Architecture & Implementation
• Website Content Creation & Implementation Process
• Setting Up the Page Builder and other Important Plugins
• Website Optimization Process (With Plugins/Tools)
• Implementation of Website Audit
• Proposal/Pricing/Pitching process to get Website building projects
Topics Covered-
• SEO & its history starting from 1994 to 21st century
• What is Searching & how Search Engine works?
• Analysis of Site Structure & SEO Implications
• Keyword Research and Analysis
• SEO Factors (150+)
– Domain level factors
– On-Page, Off-Page SEO level factors
– Site level factors
– User interaction factors
– Local SEO Factors
– Technical SEO Factors
– SEO Audit Analysis
• Google Search Console
• Google Algorithm Updates (Up to June 2024 Spam Update)
• Understanding Key SEO Terminologies
• Mastering SEO with 10+ tools & Plugins
• Monitoring and Measuring SEO Implementation with Google Analytics
• SEO KPIs
• Discussion on Search GPT by ChatGPT – Can it Disrupt Google Search?
• Proposal/Pricing/Pitching process to get SEO projects
Topics Covered-
• Fundamentals of Email & WhatsApp Marketing
• Types of Email & WhatsApp Marketing Campaign
• Email & Whatsapp Marketing Strategies For Different Industries
• Top Email & WhatsApp Marketing tools and How to use them.
•.Email/Whatsapp List Building Strategies
• Sending the right Messages with Life-cycle Marketing
• Contact management & segmentation
• Components of high performing Email & Messages
• Email & WhatsApp design & Functionality across the Devices
• Email/Whatsapp Automation Strategies
• Developing relationships with Lead Nurturing
• Measuring success with Email & Whatsapp Analytics
• Key Terminologies
• Optimization & Testing
• Email & WhatsApp Marketing Case Studies of India’s Leading Brands ( Zomato, Swiggy, Indigo Airlines, Paytm, HDFC Bank, Ola, Zoom Car, Flipkart, )
Topics Covered-
•What’s the Difference Between Content Marketing and Copywriting?
• Principles of making Killer Ad Copies
• The 1-2-3-4 Formula for Persuasive Copy
• Ideas from Dead Ad Copies
• 10 Things to Learn Legend Copywriters
• Simple Copywriting Techniques to Get Your Customer Beyond’ the Buy Button
• Copywriting Case Studies of India’s Leading Brands ( Cred, Cult Fit, Fogg,
Dream 11, Swiggy, Flipkart, Durex,Wildstone, Fevicol, 5star)
Topics Covered –
• Social Media Marketing Overview?
• Understanding connections of Social Media
• How Social Media Change world with Case- studies in 2024
• How Social Media is a Different mode of Marketing?
– Facebook Marketing
– Twitter Marketing
– Linkedin Marketing
-Snapchat Marketing
– Quora Marketing
• Social Media Algorithms, Ad Campaigns, Ads copies, Ad Policies, Ads KPIs,
• Organic reach/Followers best practices, Ads Best practices, etc.
• Practical tools to understand all the Social Platforms.
• Understanding linking of all Social Media & Re-Marketing
• Platforms for Marketing purposes
• Social Media Audit
• Case studies of Various India’s Leading Brand (Zomato, Amazon prime, Fevicol, Durex, Paytm, Swiggy, Fevikwik, Amul, Dunzo)
Topics Covered –
• Google AdWords Overview
• Understanding AdWords account structure
• Google Ads Auction & Quality Score
• Understanding Keywords & Finding relevant Ad groups options
• Ad Policies & Ad Analytics
• Understanding different types of Bid strategies
• Ad Campaigns, Ads copies, Ad Extensions,
• Mastering the Following Google Ad Campaign types :
– Search Campaign
– Display Campaign
– YouTube Video Campaign
– Shopping Campaign
• Tracking Performance/ Conversion
• Re-marketing Campaign in Google AdWords
• Latest trends in Google Ad Campaigns
• Proposal/Pricing/Pitching process to get Google Ad projects
Digital Marketing Tools We cover
Appear for DSAT (Digital Scholarship cum Admission Test) Exam
DSAT is Scholarship Examination to be get scholarship for Admission at Digital Gurukul & its FREE of cost.
INDUSTRY EXPERTS
25+ Leading Digital experts across Asia for powerful Digital learnings you can ever get
Dr. raj padhiyar
Founder - DIGITAL GURUKUL
Awarded Asia’s Best Digital Marketer of 2018- Dr. Raj Padhiyar who born & brought up in Mumbai. His education qualification includes (B.Com from Narsee Monjee College), (MBA from Welingkar Institute) & (M.Com from Mumbai University) & (Digital Marketing from Ireland). His involvement in Digital Marketing dates back to 2008 when Digital Marketing was a relatively new term for all the people across the industry by handling Freelancing work of small businesses & Educational Institution.
Dr. Raj Padhiyar is (Founder – Digital Gurukul – Awarded Asia’s Best Digital Marketing Institute & 12+ Awards), (Founder – Emvive – Cental India’s leading Digital Marketing Agency), Edtech Committee member (IAMAI- Government of India), Mentor of 50+ Organizations across Asia.
Dr. Raj Padhiyar is the only Indian to receive Doctorate in Digital Marketing from USA. He is also Awarded “Youngest Entrepreneur of the Year” for Digital Marketing Education in the year 2017, 2018 consecutively.
With 12+ National & International awards, Dr. Raj Padhiyar has been associated with various Government Organizations, Political Parties in managing their Digital portfolio. He has trained 15850+ Professionals across various industries & list is growing day by day. He has written several articles on Digital Marketing & his thoughts are regularly published in leading newspapers & Magazines across India including Times Now, Aajtak, and Deccan Herald etc. He has published his first book “Social Media & Politics in India” in 2019, available on Amazon & Flipkart. (It has got 5 star rating by readers) & his second book is published in 2020 “Fundamentals of Digital Marketing”.
Abhinay Bhasin
Dentsue Aegis Network
Mr. Abhinay Bhasin – A post graduate in Economics, from the top ranking University of Warwick (United Kingdom), with a passion for Consumer Behaviour Understanding, Abhinay has been an instrumental force in driving the vision of the Data Sciences division of the Dentsu Aegis Network in South Asia as one of its founding employees.
In his 4 years in the industry, he has risen from being a young manager with Carat (the media flagship agency of Dentsu) to Director – South Asia of its Data Sciences division.
He has won numerous industry awards recognizing top talent in the region such as the Impact Top 30 Under 30, the Social Samosa Top 30 under 30, Leaders of Tomorrow and was even featured in the 2019 Forbes 30 Under 30 list.
He was also Asia’s sole nominee for New talent in UK’s prestigious DataIQ Awards in 2018. He has also given TEDx talks on topics in advertising and the future of talent.
He is an active member of the advertising and media industry in India and is on the Board of the Young Professionals Program of the Indian chapter of the International Advertising Association.
Pawan Tripathi Sir
(Partner - Digital Gurukul)
Pawan Tripathi is a dynamic and results-driven digital marketing expert with over six years of extensive experience in the field. As the Lead Program Manager and Center Head at Digital Gurukul, Indore, he spearheads innovative digital marketing programs designed to equip students with cutting-edge skills and knowledge.
With a solid educational foundation, including a B.Tech (Hons.) from Lovely Professional University and a Master in Digital Marketing, Pawan brings a wealth of expertise to his role. His areas of specialization encompass strategic marketing communications, AI-driven marketing, SEO, content marketing, social media marketing, and email marketing.
Pawan is passionate about continuous learning and staying ahead of industry trends, as evidenced by his numerous certifications from top institutions. He is dedicated to fostering a collaborative learning environment, empowering students and professionals to excel in digital marketing.
Connect with Pawan on LinkedIn to explore opportunities for collaboration and gain insights into the latest digital marketing strategies.
Gaurav Sharma
AXIS Bank
Gaurav Sharma having over 9+ years of diverse experience in leading Indian & International Banks currently working with Axis Bank as Digital Channel & Campaign Manager – Credit Cards at their Corporate Office in Mumbai responsible for Organic growth of the credit card franchise of the bank. Leading the digital channel strategy for acquisition of new credit cards by focusing on channel development, generating traffic on electronic channels, optimizing the quality of traffic for each channel. Involved in development of the digital strategy encompassing Website, Internet banking, Mobile App, ATM, Speed Kiosk & Chat bot. Implemented 1st of it`s kind in the banking industry process called Voice STP for Pre-Approved customers of the bank.
Gaurav has worked with various team in Axis Bank in my earlier assignments where I was part of the Consumer Loans team, worked as a Product manager, leading initiatives like: Introducing Tablets for the 1st time for Personal Loan acquisition team, Launching for the 1st time a business tracking app for DSA / Channel Partner for Personal Loan acquisition & Designing Course search engine for Sales & Credit teams of Education Loan to name a few.
Appear for DSAT (Digital Scholarship cum Admission Test) Exam
DSAT is Mandatory Scholarship cum Entrance Examination to be eligible for Admission at Digital Gurukul & its FREE of cost.
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DOWNLOAD COMPLETE SYLLABUS (UPDATED AUGUST 2024)
Most exaustive content designed by Asia’s leading Digital experts with LIVE Examples & case-studies.
