SMM stands for Social Media Marketing, and apart from being a fun channel for people to use daily social media marketing is also used as a serious medium for marketing by small to large organizations.
And if you have not yet done the certification course on it, It is high time you should pursue the certification courses to upgrade your skills.
You being on this article makes it very clear that you are either going for a Social media interview or going to take one.
Well, worry not! You will find exactly what you are looking for here. Get ready to nail your interview.
Apart from SMM you also need to go through the interview question on Digital Marketing and SEO.
A few important questions on Social Media are as follows-
1- What is Social Media Marketing?
Ans- Social media marketing (SMM) (also known as digital marketing and e-marketing) is a form of internet marketing. These marketers use social media apps as a medium to build social networks and share information with the target audience. It helps organizations to build a company brand, increase sales, and drive website traffic. It is the easiest way to communicate with clients.
2- How Do You Think Social Media Marketing benefits a business?
Ans- There are multiple ways in which social media benefits a business, one of the most important of which is establishing contact with the customers. Social media enables organizations to interact or share any kind of information in comparatively very less time. It also increases inbound traffic.
Ans- Social Media success can be measured through the following means-
- Increase in the number of followers
- Likes and comments on the posts
- Mentions in the News
- Your post reach
- Reactions of customers to the postings and comments
- Website traffic from social media
4- What are the tools that Social Media Manager wants to consider?
Ans- Few of the important free social media monitoring tools are:
- Crowd fire
- Zoom sphere
- Broad reader
- Social Mention
- Zoho Social
Ans- Few tools to track the success of social media strategies and plans are
- Google Analytics
- CRM tools
- Focusing on ROI
- Checking the content quality
6- What are the strategies that you will use to generate leads?
Ans- There can be multiple ways by which one can generate leads on social media few of them are-
1- Host a virtual event.
2- Launch attractive lead magnet offers.
3- Share customer testimonials
4- Get more interactive and easy to approach for customers.
5- Ads with special offers.
6- Referrals are one of the best way to attract and many more.
7-How do you think SEO has a relation with Social Media?
Ans- SEO and SMM work hand in hand. Where active social media helps to spread the content, a good SEO will help people reach your content by improving search results.
8- How do you get more retweets?
Ans- Some of the common ways to get more retweet includes-
1-Know the best times of day to tweet
2- Connecting and interacting with more Twitter users
3- Including images
4- Ensuring you leave enough characters for retweeters to respond.
5- Use Hashtags
6- You can always ask your known ones to retweet.
7- Tweet links.
8- Make it a daily affair.
Ans- The social media platform a business needs completely depends upon the organization and the product they are dealing with. It can be an eCommerce, local, B2C, or B2B business. (you need to do your research on the organization and the product and your answer should be according to it)
Ans- Social media is therefore widespread as a result of people utilizing it for a spread of functions everywhere around the globe. the subsequent first reasons:
It permits you to speak with your family and friends. It permits you to meet new people and connect with them. Social networking services are free, and they use algorithms to work out what reasonably data users may search from and give similar content in their feed section. People use social media sites like Twitter to stay up to date with what’s happening within the world and to move with the brands they care about. Professional networking is completed on platforms like LinkedIn. Looking at attractive graphics from people everywhere around the globe people use sites like Instagram to share their pictures.
11- How do you think we should be using Facebook for Marketing?
Ans- Facebook is the social media platform of selected by over a billion people worldwide. People use it to connect and move together with your audience, and to share your content in an exceedingly method that encourages your fans to share it furthermore.
12- How Do You Think Should We Be Using Twitter For Marketing?
Ans- Twitter has over 313 million users and is good for sharing your content and connecting with different influencers in your trade.
13- According To You How Should We Be Using Linkedin For Marketing?
Ans- LinkedIn has over 467 million users. it’s a good place to share your credentials with people, however significantly, it’s the right place to move along with your audience online. Using LinkedIn, you’ll be able to answer queries and contribute to discussions so as to demonstrate your business thought leadership yet as your temperament to assist others munificently.
14- How Long Does It Take Before You’ll Start Seeing Results From Social Media Marketing?
Ans- With social media perpetually evolving, this relies on variables like the time and energy you’re putting into social media management, your budget, your audience, your strategy, and whether or not you’re showing paid ads or not. Regardless, it’s vital to recollect that social media may be a marathon and not a race.
15- What are the types of Social media marketing?
Ans- The following are the kinds of social media marketing:
Social media networking sites like Facebook, Instagram, Twitter, and LinkedIn.Image sharing and electronic communication sites like Facebook, Instagram, and WhatsApp video sharing sites for instance Facebook, Instagram, and Twitter.Social media blogging social media community and Discussion sites.
Well, Digital Market is a very vast field but if you work really hard and with dedication you can do really well in the field as there is a lot of scope for growth. You can read the student success stories of students of Digital Gurukul to keep you motivated and you can keep yourself updated with the latest blogs from Digital Gurukul.
All the best from Dr. Raj Padhiyar and Digital Gurukul.