Digital Marketing Overview

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing

Introduction to Digital Marketing

What is Digital Marketing?

Understanding Digital Marketing Process

Visibility Fundamentals

Introduction to visibility

Visibility Types

Visibility Examples

Importance of Visitors Engagement

Introduction to Visitors Engagement

Role of Visitors Engagement

Visitors Engagement Examples

How to target Web Traffic?

Inbound

Outbound

Introduction to Conversion Leads

Conversion Types

Conversion Process Basics

Introduction to Retention

Importance of Retention

Retention Types

Performance Evaluation

Importance of Performance Evaluation

Digital Marketing Opportunities

Digital Marketing Characteristics

Digital Marketing Strategies

Aligning Internet with Business Objectives

Basics of Digital Marketing Channels

Digital Marketing Case Studies

User Behaviour & Navigation

Branding & User Experience

Digital Marketing Terminology

PPC

CPC

CPM

CTR

SERPs

Abandonment Rate

Conversion Rate

SEO

B2B

B2C

FMCG

Digital Marketing Planning

Choose a business

Situational Analysis

Identify clearly defined business objectives

Map business objectives to digital goals and targets

Select appropriate Digital & Social Channels, SEO, PPC, Display, Social Networks, Affiliate, Email & Mobile etc.

Develop a Measurement Framework, Clear KPIs, Actuals v/s Projections, Mapping outcomes to scorecard