Expand Your Horizons: Combine Digital Marketing with the Power of Product Marketing

Dive into the ‘why’ behind the ‘buy’ and bring alive products that capture hearts and markets.

REGISTER FOR FREE DEMO

1000+

Learning Minutes

2

Months

April 17, 2024

New batch

250+

Hiring Partners

Fees

Starting at ₹15000

What is Product Marketing?

Digital Marketing

Think of your favourite local restaurant that started serving meals online during the lockdown.

They knew how to cook delicious food, but how did they reach out to you digitally? That’s Digital Marketing.

Product Marketing

Now, imagine if the same restaurent wanted to launch a special ‘Festive Thali’ during Diwali.

How would they decide what dishes to include, how to price it, where to promote it, and make it a festive bestseller?

That’s where Product Marketing comes in.

Why Learning Product Marketing is essential?

Understanding the "why"

Digital marketing can tell you how many people clicked on your ad, but Product Marketing will tell you why they clicked and how to lead them from that click to a loyal customer.

Holistic Strategy

While digital marketing helps you with online sales, Product Marketing helps you understand the entire lifecycle of the product – from conception to happy customer, and beyond. It's like knowing all the roles in a cricket team, not just batting or bowling.

Smart Positioning:

Think of the crowded market during a festival. Every shop is decorated, but only a few attract the most crowds. Product Marketing helps your product stand out in the digital bazaar, ensuring it gets the attention it deserves.

Higher Value Career

In a job market brimming with digital marketers, Product Marketing expertise is the ace up your sleeve. It's the difference between being a regular player and the sought-after all-rounder who can not only score runs but also strategize the winning plays.

Product Marketing Course Highlights

Key Highlights of the Product Marketing Course

  • Digital Gurukul’s Product Marketing Course is the missing piece of the puzzle for those who have grasped the basics of digital marketing.

  • It’s like knowing how to drive a car versus knowing how to win a race. You might know the tools and tactics to navigate the digital highway, but Product Marketing teaches you how to race ahead of the pack, find the best routes, and arrive at success.

 

Minimum Eligibility for the Product Marketing Course?

  • Candidates with minimum 50% in HSC exam from a recognised University
  • Minimum commitment of 10 hours/week for Product marketing course.

Post Completion of the Product Marketing Course?

On successful completion of the Product Marketing Course, there will be interviews lined up for you through our hiring partners. We will help you prepare for it and make sure you succeed. Digital Gurukul is Asia’s leading Digital Institute & renowned amongst India’s top startups and brands.

Since this Program is proof of work based Product Marketing Course – Students needs to show their portfolio of work to interviewer instead of showing a degree or flouting their college name.

Your work will prove that you understand business and can execute projects.

Career Opportunities post completion of the course?

Pure Management roles, mainly in the fields of Digital Marketing, Strategy, Analytics etc.

Usp Of Product Marketing Course

REGISTER FOR FREE CLASS
  • LIVE Online Course
  • Curated by India's Top Product Marketing Experts
  • Taught by the Product Champions
  • Be part of 44850+ Strong DG Alumni Family
  • 1-1 Mentorship
  • 100% Internship/Placement guaranteed*

REGISTER FOR FREE CLASS ON "Career in Product Marketing Management in 2024"

Our Lead Instructor Mr. Vishal Soni will brief the participants on Why Product marketing is the strategic heartbeat of businesses with examples, case-studies & more

 
REGISTER FOR FREE CLASS

Modules covered

                         Hour 1
  • Introduction to Product Marketing
  • Role and Importance of Product Marketing
                        Hour 2
  • Key Responsibilities of a Product Marketer
  • Case Study: Apple’s iPhone Launch – A Benchmark in Product Marketing.
               Tools Covered
  • Google Analytics
 
                         Hour 1
  • Advanced Product Lifecycle Analysis
  • Segmentation, Targeting, and Positioning (STP)
                      Hour 2
  • Advanced Market Research and Customer Persona Building
  • Case Study: How Tesla Identified and Dominated its Niche
               Tools Covered
  • SEMrush, Ahrefs
                      Hour 1
  • Branding and Positioning Mastery
  • Crafting a Superior Unique Value Proposition (UVP)
                      Hour 2
  • Messaging Frameworks and Emotional Appeals
  • Case Study: Dove’s ‘Real Beauty’ Campaign and its Impact
               Tools Covered
  • Trello, Miro
                     Hour 1
  • Branding and Positioning Mastery
  • Crafting a Superior Unique Value Proposition (UVP)
                      Hour 2
  • Messaging Frameworks and Emotional Appeals
  • Case Study: Dove’s ‘Real Beauty’ Campaign and its Impact
               Tools Covered
  • Trello, Miro
                     Hour 1
  • Dynamic Pricing Strategies
  • Price Sensitivity Analysis
                      Hour 2
  • Monetization for Digital Products
  • Case Study: Netflix’s Pricing Evolution and Strategy
               Tools Covered
  • Price Intelligently, ProfitWell
                     Hour 1
  • Launching in a Saturated Market
  • Viral Launch Strategies
                      Hour 2
  • Integrating Offline and Online Promotions
  • Case Study: The Viral Spread of Dropbox through Referral Marketing
               Tools Covered
  • Mailchimp, MoEngage
                     Hour 1
  • Advanced Techniques for Gathering Feedback
  • Predictive Analysis for Product Improvements
                      Hour 2
  • Customer Retention and Loyalty Programs
  • Case Study: How Starbucks Uses its Loyalty Program for Retention
               Tools Covered
  • SurveyMonkey, Hotjar, MoEngage
                     Hour 1
  • Cross-functional Collaboration Mastery
  • Global vs. Hyper-local Product Marketing
                      Hour 2
  • Predictive Analysis in Product Marketing
  • Case Study: Amazon’s Use of Predictive Analytics for Product Recommendations
               Tools Covered
  • Tools Introduced: Slack, Tableau

REGISTER FOR FREE CLASS ON "Career in Product Marketing Management in 2024"

Our Lead Instructor Mr. Vishal Soni will brief the participants on Why Product marketing is the strategic heartbeat of businesses with examples, case-studies & more

 
REGISTER FOR free class

Our Corporate Network

Product Marketing Course - 2024
Ashwin Krishna

Marketing Director Tact AI

Product Marketing Course - 2024
Vandana Tolani

Founder & CEO - Convanto Investment firm

Product Marketing Course - 2024
Saurabh Goyal

Founder- Goalchy Club community

Product Marketing Course - 2024
Aunindra Kumar

Senior UX Designer - indeed works

Product Marketing Course - 2024
Ishan Banatwala

Head of Sales Engineering, APAC at Insider

Product Marketing Course - 2024
Panisa shah

Creative head - Social Beat India

Product Marketing Course - 2024
Abhinav Bhasin

Vice President (Asia Pacific) Dentsu

Product Marketing Course - 2024
Tushar Kansal

Founder & CEO Kansaltancy

Product Marketing Course - 2024
Shubham Bisht

Associate Director - Product Management - Razorpay

Product Marketing Course - 2024
Nikhil Kumar

AVP- Brand Strategy The Glitch

Product Marketing Course - 2024
Kavitta B Bedi

Founder and CEO of JBC INC

Product Marketing Course - 2024
Vinay Singhal

Co-Founder & CEO Stage -OTT for Bharat

gaurav-sharma
Gaurav Sharma

Head Digital Axis Bank

raj_padhiyar_digital_gurukul
Dr. Raj Padhiyar

Founder & CEO Digital Gurukul

Product Marketing Course - 2024
Manish Pandey

Research Head (JOSH TALKS)

Product Marketing Course - 2024
Shweta Shrivastava

Digital Head- Philips

ANI News

"India's 1st Institute to offer Blockchain powered Digital Certificates"

cnbc tv18

"How an individual can launch their Product Startup from scratch - Digital Gurukul is the place you should be in"

Product Marketing Course - 2024

BW Business World

"India's leading Edtech Company with Complete 100% Practical LIVE Training in Digital skills"

Sorav Jain

"Digital Gurukul is a benchmark for Digital startup training in India"

Our Corporate Associations

Product Marketing Course - 2024

News Media Features

Product Marketing Course - 2024

REGISTER FOR FREE CLASS ON "CAREER IN PRODUCT MARKETING MANAGEMENT IN 2024"

Our Lead Instructor Mr. Vishal Soni will brief the participants on Why Product marketing is the strategic heartbeat of businesses with examples, case-studies & more

REGISTER FOR FREE CLASS

Frequently Asked Questions

Here are some of the most popular queries on Product Marketing Course

 

General

The Product Marketing Course at Digital Gurukul is an intensive program designed to teach the essentials of product marketing, covering strategies for product launch, promotion, and market positioning.
 

The course is open to anyone with a passion for marketing, including professionals looking to enhance their skills and students aspiring to enter the field of product marketing.

Digital Gurukul is Awarded leading Edtech company in Asia with 44850+ students in Digital Marketing in last 5+ years. Read the success stories here

It has gained trust from 150+ News media & 20+ Awards with 500+ students success story.

Digital Gurukul online support centre is available 24*7 through Call/Whatsapp – 9022888883/9584831230 . For Physical centre – It is just a 5 mins of distance from Indore railway station & Bus stand, 20 mins from Indore  Airport

Participants will learn advanced product lifecycle analysis, market research, branding, unique value proposition creation, go-to-market strategies, pricing, and monetization strategies.

The course duration is 2 months, featuring live online sessions led by top product experts, with practical case studies and hands-on projects.
 

A basic understanding of digital marketing is beneficial but not mandatory. The course is designed to cater to both beginners and experienced marketers.

Graduates can pursue roles in digital marketing, strategy, analytics, product management, brand management, and various other marketing and strategy-related fields.
 
 

After Course Completion?

Yes, upon successful completion, participants receive a certificate, which is a testament to their newly acquired product marketing skills.

Digital Gurukul offers placement assistance and has partnerships with various hiring partners to help successful candidates find relevant job opportunities.

Read the success stories of our students.

* Terms & Conditions apply

Implementation ?

Our course teaches practical product marketing strategies that are directly applicable to real-world scenarios. You’ll learn how to identify your target market, position your product effectively, and use different channels to reach your audience. This knowledge is crucial for startup owners looking to establish their brand and for professionals seeking to enhance their company’s product visibility and appeal.
 

Our course is structured to cater to all levels of experience. We start with the fundamentals of product marketing and gradually progress to more advanced concepts. This approach ensures that even beginners can follow along comfortably and gain a comprehensive understanding of the subject.

Absolutely. Product marketing is a key component of business success in any market, including India. Our course content is tailored to be globally relevant while also addressing specific strategies and challenges unique to the Indian market.

The course is designed for flexibility, with a combination of self-paced learning and scheduled live sessions. This structure allows you to balance your learning with other commitments, whether you’re a full-time student, a working professional, or running your own business.

Benefits?

The course includes case studies, real-life project assignments, and interactive sessions. These practical components are designed to give you hands-on experience in developing and implementing product marketing strategies, preparing you for real-world applications in your career or business.
 
For professionals, this course will equip you with the latest trends and tools in product marketing, making you a valuable asset to your organization. The skills learned can help you contribute more effectively to your company’s product marketing initiatives and potentially open up opportunities for career advancement.
 

Yes, this course is particularly beneficial for individuals planning to launch new products. You’ll learn how to conduct market research, develop go-to-market strategies, and create effective marketing campaigns that resonate with your target audience.

Course Details

Batch will commence on August 2022 

 

Executive MBA programs require a minimum of 5 years of work experience and are not provided to freshers.

‍

 

40+ hours per week.

– 15 hours of live teaching, peer discussions and guest lectures every week

– 25 hours of assignments

MBA cohorts need to be small as it needs a lot of discussions and case studies, unlike coding that has binary outputs.

‍

It will run on the following ideas:

‍
– proof of work-based learning

– full time, rigorous program

– open to recently graduated and unemployed folks, who will be helped to land jobs.

All that MOOCs provide you with is a certificate. invact MBA will provide you with market-relevant knowledge and a job

We are balancing academics and industry. You will be confident that you know everything you need to know.

And, you will be ready to work from day zero.

‍

Networking among peers and with industry leaders will be a huge part of the program. MBAs thrive on building networks. We will teach you how to network with people everywhere and form meaningful connections.

‍

There will be dedicated weeks for soft skills.

– Communication

– Role Play

– Negotiations All of this will be covered.

The smaller batch size would ensure that you get a lot of feedback from the teacher himself.

Eligibility

We will let you know about the detailed admission process soon.

But overall you will need these skills to get in.
– written and verbal communication – analytical skills
– critical thinking – passing and in-person interview
– good to have: past experience in running a student body in college

‍

 
No, if you are ready to quit your job and do the program full time we would be happy to have you. But we are doubling down on freshers because the first cohort will be rigorous and we will be experimenting with cohort networking. I want to first help those who don’t have jobs in as little time as possible. Freshers under the pressure of getting a job, sign bonds, and waste precious initial years of their career. Later, we can open it for other demographics.
 
  • No, if you are ready to quit your job and do the program full time we would be happy to have you. But we are doubling down on freshers because the first cohort will be rigorous and we will be experimenting with cohort networking. I want to first help those who don’t have jobs in as little time as possible. Freshers under the pressure of getting a job, sign bonds, and waste precious initial years of their career. Later, we can open it for other demographics.

No, our analysis showed that knowing geometry and calculus doesn’t make you a great business person. Therefore, we want you to know only basic Maths. Go through the topics below and start practising medium difficulty level questions in these only. Here’s a list of sample questions to prepare: Link

Aptitude Questions

  • Statistics
  • Permutation
  • Probability
  • Profit & loss
  • Percentage
  • Averages
  • Ratio & Proportions
  • Fractions
  • Arithmetic Progression & Geometric Progression
  • Simple Interest & Compound Interest

No, as long as you are ready to get a job in July, 2022, you can come in.

Jobs

If you complete the course there will be interviews lined up for you through our hiring partners. We will help you prepare for it and make sure you succeed. You should know, however, that there’s no such thing as a job guarantee. You would need to crack the interview.

 
 

Show your portfolio of work to your employer instead of showing a degree or flouting your college name.

Your work will prove that you understand business and can execute projects.

At the end of the program you would have created:

  • marketing plan
  • strategy for multiple problems
  • sales pitch
  • sales prospecting
  • financial models
  • financial analysis
  • hiring playbooks
  • operation playbooks
  • operation analysis
  • sales script
  • objection matrix
  • cold emails and personalization
  • customer research doc
  • marketing materials
  • compensation benchmarking research

‍

 

We are finalizing our hiring partners as we speak. The plan is to send our grads for a 3-month internship of 15-25K stipend and then convert to 5lacs+ jobs in high growth startups. This is considering that you are an absolute fresher when you join the program. If you have the experience you will be able to command better salaries.

 

Pure MBA kind of roles, mainly in the fields of Marketing, Sales, Finance, Strategy, etc. We are not targeting Product Managers or consulting in big corporations.

‍

It will run on the following ideas:

‍
– proof of work-based learning

– full time, rigorous program

– open to recently graduated and unemployed folks, who will be helped to land jobs.

All that MOOCs provide you with is a certificate. invact MBA will provide you with market-relevant knowledge and a job

We are balancing academics and industry. You will be confident that you know everything you need to know.

And, you will be ready to work from day zero.

‍

Networking among peers and with industry leaders will be a huge part of the program. MBAs thrive on building networks. We will teach you how to network with people everywhere and form meaningful connections.

‍

There will be dedicated weeks for soft skills.

– Communication

– Role Play

– Negotiations All of this will be covered.

The smaller batch size would ensure that you get a lot of feedback from the teacher himself.