PPC Training in Indore – Digital Gurukul an expert Digital Marketing Institute, provides PPC training in Indore to those who are wanting to start their career in PPC (Pay Per Click) or to people who are interested to work as freelancers in PPC. We also train business people wanting to promote their Business with Google AdWords.
1 Training program + 8 Certifications + Job –> Book Your Free Demo Class Now!
CERTIFIED TRAINING FOR PPC IN INDORE
At Digital Gurukul, the work environment is very positive and peaceful and we provide our students with everything they need to become wise and technically sound.
“We provide complete PPC Training Certification course with Google AdWords and Bing Ads. “
To know more, get in touch with the expert with more than 14 years of industry experience and a Google Certified Trainer at – 9584831230 / 9022888883, or simply mail him at firstname.lastname@example.org – meet your trainer here
What is PPC (Pay Per Click) ???
PPC (Pay Per Click ) also known as Cost Per Click , is an internet marketing service for driving traffic to websites, in which advertisers pay a specific amount to the publisher or website owner each time their ad is clicked.
Pay Per Click helps to yield a high ROI and makes your brand ads instantly visible in the search engine and increases your sales.
Get the best Google AdWords PPC Training in Digital Gurukul Institute
We have designed the PPC AdWords training course structure in such a way that our students become proficient in the PPC methodologies and emerge out to be better Marketers in Digital world.
The course Duration of the training program is from 30-45 days. We provide PPC training in:
- Google AdWords,
- Bing Ads Centre/Yahoo ,
- Facebook & Twitter etc .
PPC Training in Indore : Our students gets to work on live projects and are provided with 100% practical, personalized and classroom training. We guarantee job placements
Digital Gurukul PPC Training Course Syllabus
Our PPC Training Syllabus covers everything you need to lean and know like:
- Introduction and basics of PPC (Pay Per Click)
- PPC Keyword Research
- Keyword categorisation
- Campaign Structuring or Targeting
- Ads Types
- Account Set up
- Optimization and Reporting
- Pay per click advanced optimizations tips
- Google AdWords tools , and much more …….
Adwords Course Content:
- Introduction to AdWords
- Account management
- Campaign and ad group management
- Keyword targeting
- Language & location targeting
- Ad formats
- Budgets and bidding
- Measurement and optimization
- Managing multiple accounts
- Ad Formats
- Ad & Site Quality
- AdWords Tools
- Performance Monitoring and Reporting
- Optimizing Performance
- Performance, Profitability, and Growth
- AdWords API
- Display ads on the Google Display Network
- Display ads on YouTube
- Display ads on mobile devices
- Mobile Tracking Installation Management
- Google Analytics
- E commerce Tracking Analytics
Intro to AdWords
Proper Account Set Up
Advanced Course Contents:
- Introduction to Ad Words – Google Adwords
- Getting Started with Ad Words – How to set up account etc.
- Targeting – Search, Contextual or placement
- Creation of Effective Campaigns and Ad groups
- Creation of Banners using Display Builders
- Writing Compelling Ad Copies—Do’s and Dont’s
- Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
- Insertion of Google Conversion code and its importance in Effective Campaigning.
- Costs and Billing
- Tracking Ad Performance
- Optimizing Cost per Click
- Optimizing Ad Performance – Optimize Account & landing page
- The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
- Google Analytics code study and Insertion
- Google Analytics Report Study and Comprehension
- Creating Multiple Report Types
- Google Insights Study
- Google Trends Study
- Managing Client Accounts
- Remarketing concepts
- Adwords editor
- Merchant Center
Certifications provided on completionon PPC Training Course
The students are awarded with the following certification only after they clear the required set of test both written and practical.
- Certificates from CIIM- our certificates are Industry Recognized ones
- Certification from Google AdWords and Bing Ads