Usp Of ALT mba program
- Classroom Program
- Curated by India's Top Industry Experts
- Taught by the MBA Champions
- Be part of 44850+ Strong DG Alumni Family
- 1-1 Mentorship
- 100% Internship/Placement guaranteed*
Master the Future of Business Education
like never before
Classroom Training – Hindi/English – Flexible EMI Options! (Updated August 2024)
180+
Learning hours
24
Weeks
August 29, 2024
New batch
250+
Hiring Partners
EMI Options
Starting at ₹5712
Why This Course ?
Age Old MBA
- Physical Classroom Based Learning
- More Emphasis on theoretical knowledge
- Set PPT are repeated in every class
- Duration – 2 years
AltMBA
- No Need to Travel
- Interactive LIVE Classroom Session
- Focus on Practical know – how
- Duration – 6 Months
Alt MBA Program Highlights
Key Highlights of the MetaMBA Program
- 180+ Learning Hours
- Internship & Job Guaranteed*.
- Live Offline Classes with case-studies & practical projects
- Mastering Digital business & Management skills
- Easy EMI Options available.
Minimum Eligibility ?
Appear for our In-house Entrance Examination DSAT (Digital Scholarship Cum Admission Test),
If Cleared – Congrats You are through to the Admission to the Diploma Program of Digital Marketing, If Not – We are Sorry 🙁
pOST Completion of the program?
On successful completion of the MBA Program (Alt), there will be interviews lined up for you through our CMC (Career Management Cell). Our CMC Team will help you prepare for it and make sure you succeed. Digital Gurukul is Asia’s leading Digital Institute & renowned amongst India’s top startups and brands.
Since this Program is proof of work based MBA Program – Students needs to show their portfolio of work to interviewer instead of showing a degree or flouting their college name.
Your work will prove that you understand business and can execute projects.
Career Opportunities?
Pure MBA roles, mainly in the fields of Marketing, Sales, Finance, HR, Strategy, etc. We are not targeting Product Managers, or consulting in big corporations.
APPEAR FOR DSAT (DIGITAL SCHOLARSHIP CUM ADMISSION TEST) EXAM
DSAT is Mandatory Scholarship cum Entrance Examination to be eligible for Admission at Digital Gurukul & its FREE of cost.
Admission Procedure for MBA Program (Alt) by Digital Gurukul
1 - Fill the Inquiry FORM
Fill the Inquiry form & our Head Counsellor will call you within 24 hours to brief you about the Program. Once the Program brief is done - Appear for the DSAT Examination.
2 - Appear for DSAT Entrance Examination
All the students needs to appear for our In-house Digital Scholarship cum Admission Test (DSAT). If Cleared - Congrats You are through to the Admission to the AltMBA Program of Digital Marketing, If Not - We are Sorry 🙁
3 - If DSAT is Cleared, Admission Process begins
Once DSAT is Cleared- His/her admission process to the respective AltMBA Program is processed & completed.
Modules covered
Topics Covered –
• Fundamentals of Marketing
• What is STP & 4 Ps of Marketing
• Understanding Marketing Processes
• Difference between Traditional Marketing & Digital Marketing
• Channels of Digital Marketing
• Implication of AI in Digital Marketing
• Understanding Digital Marketing processes
– Increase Visibility
– Visitors Engagement
– Bringing Targeted Traffic
– Lead Conversion
– Retention
– Performance Evaluation
• Digital Marketing Trends to look out for in 2024
Topics Covered –
• Basics of Graphic Designing & Digital Branding
• Visual Identity Creation
• Fundamentals of Structure, layout, colours, templates
• Animation/GIF
• Graphics Content strategies
• Meme designing
• Tools for Graphic Designing
• Introduction to Canva
• Designs Brainstorming
• The Color Palette
• Brand and Shape Connection
• Typography
• Unlock Design Secrets
• Getting your 1st client for graphic designing (Proposal, pricing, etc.)
• Graphics designing Assignments for India’s leading brands
( Sleepy Cat, Sleepy Owl , Naagin,True Elements, Scatters , Nicobar. Pahadi Local)
Topics Covered –
• What is Content Writing
• Importance of Blogging
• Objective of Content Writing
• Various types of Content with practical examples
• Content building process
• How to write Great Compelling Content
• Keyword research for Content ideas
• Content Optimization for Search Engines
• Content Marketing Strategies
• Content Distribution and Analytical Strategies
• Content KPIs
• AI Content creation with ChatGPT
• Tools and Proposal Making Process for Content
Topics Covered –
• Introduction to Content Creation
• History of Content Creation (Rise of social media and user-generated content)
• Understanding Short-Form Video Content (Platforms – Instagram Reels, YouTube Shorts & their Algorithm)
• SFV Consumption Pattern
• Components of Short-Form Video Content
- Visuals and initial preview picture
- Music and sound effects
- Storyline & Captions
- Hashtags and tagging
• Techniques for Creating Engaging Content
• Do’s and Don’ts of Content Creation (Best Practices & Common Mistakes)
• Content Monetization Strategies
- Ad revenue and sponsorships
- Affiliate marketing and product placements
- Selling digital products and services
• Case Studies of Popular Content Creators
• Practical Application and Project Work
- Creating short-form videos on Instagram Reels, YouTube Shorts, and TikTok
- Applying learned techniques and receiving peer feedback
Topics Covered –
• What is Website & its Importance
• Understanding the types of Websites & their Components
• Website Planning & Setup Process (Website Bundle provided by Digital Gurukul)
• Theme and Plugin Installation Process (UI/UX Perspective)
• Website SILO Architecture & Implementation
• Website Content Creation & Implementation Process
• Setting Up the Page Builder and other Important Plugins
• Website Optimization Process (With Plugins/Tools)
• Implementation of Website Audit
• Proposal/Pricing/Pitching process to get Website building projects
Topics Covered-
• SEO & its history starting from 1994 to 21st century
• What is Searching & how Search Engine works?
• Analysis of Site Structure & SEO Implications
• Keyword Research and Analysis
• SEO Factors (150+)
– Domain level factors
– On-Page, Off-Page SEO level factors
– Site level factors
– User interaction factors
– Local SEO Factors
– Technical SEO Factors
– SEO Audit Analysis
• Google Search Console
• Google Algorithm Updates (Up to June 2024 Spam Update)
• Understanding Key SEO Terminologies
• Mastering SEO with 10+ tools & Plugins
• Monitoring and Measuring SEO Implementation with Google Analytics
• SEO KPIs
• Discussion on Search GPT by ChatGPT – Can it Disrupt Google Search?
• Proposal/Pricing/Pitching process to get SEO projects
Topics Covered-
• Fundamentals of Email & WhatsApp Marketing
• Types of Email & WhatsApp Marketing Campaign
• Email & Whatsapp Marketing Strategies For Different Industries
• Top Email & WhatsApp Marketing tools and How to use them.
•.Email/Whatsapp List Building Strategies
• Sending the right Messages with Life-cycle Marketing
• Contact management & segmentation
• Components of high performing Email & Messages
• Email & WhatsApp design & Functionality across the Devices
• Email/Whatsapp Automation Strategies
• Developing relationships with Lead Nurturing
• Measuring success with Email & Whatsapp Analytics
• Key Terminologies
• Optimization & Testing
• Email & WhatsApp Marketing Case Studies of India’s Leading Brands ( Zomato, Swiggy, Indigo Airlines, Paytm, HDFC Bank, Ola, Zoom Car, Flipkart)
Topics Covered-
•What’s the Difference Between Content Marketing and Copywriting?
• Principles of making Killer Ad Copies
• The 1-2-3-4 Formula for Persuasive Copy
• Ideas from Dead Ad Copies
• 10 Things to Learn Legend Copywriters
• Simple Copywriting Techniques to Get Your Customer Beyond’ the Buy Button
• Copywriting Case Studies of India’s Leading Brands ( Cred, Cult Fit, Fogg,
Dream 11, Swiggy, Flipkart, Durex,Wildstone, Fevicol, 5star)
Topics Covered –
• Social Media Marketing Overview?
• Understanding connections of Social Media
• How Social Media Change world with Case- studies in 2024
• How Social Media is a Different mode of Marketing?
– Facebook Marketing
– Twitter Marketing
– Linkedin Marketing
-Snapchat Marketing
– Quora Marketing
• Social Media Algorithms, Ad Campaigns, Ads copies, Ad Policies, Ads KPIs,
• Organic reach/Followers best practices, Ads Best practices, etc.
• Practical tools to understand all the Social Platforms.
• Understanding linking of all Social Media & Re-Marketing
• Platforms for Marketing purposes
• Social Media Audit
• Case studies of Various India’s Leading Brand (Zomato, Amazon prime, Fevicol, Durex, Paytm, Swiggy, Fevikwik, Amul, Dunzo)
Topics Covered –
• Google AdWords Overview
• Understanding AdWords account structure
• Google Ads Auction & Quality Score
• Understanding Keywords & Finding relevant Ad groups options
• Ad Policies & Ad Analytics
• Understanding different types of Bid strategies
• Ad Campaigns, Ads copies, Ad Extensions,
• Mastering the Following Google Ad Campaign types :
– Search Campaign
– Display Campaign
– YouTube Video Campaign
– Shopping Campaign
• Tracking Performance/ Conversion
• Re-marketing Campaign in Google AdWords
• Latest trends in Google Ad Campaigns
• Proposal/Pricing/Pitching process to get Google Ad projects
Highlighted Topics –
• Introduction to E-Commerce Store
• Understanding E-Commerce Functionality
• Building LIVE Virtual E-Commerce Store (Drop-shipping)
• Creating a Bundle of Digital Products
• Listing Digital Products to Store
• Setup and Integration of Checkout Process
• Setting up the Downloads and Category Pages
• Integrating Payment Gateway
• Integrating Shipping Platforms ( Delhivery )
• Setting Up Customer Profiles
• Setting Up Login Page
• E-Commerce Advertisement Management Tools ( Amazon & Dukaan)
• Amazon Seller Center
• A9 Algorithm
• Amazon Product Advertisement
• E-Commerce Ads KPI
• Proposal/Pricing/Pitching process to get E-commerce projects
• Master D2C from Masterclass by Shark-Tank Start-ups.
Highlighted Topics –
•Introduction to Performance Marketing (Concepts, Importance & benefits)
• Key Performance Marketing Channels:
(Google Ads, Social Media & Affiliate Marketing)
• Setting Performance Marketing Goals and KPIs
• Search Engine Marketing (SEM):
• Social Media Advertising
• Display Advertising and Retargeting:
• Affiliate Marketing:
• Performance Measurement and Analytics:
• Budgeting and Cost Management
• A/B Testing and Experimentation:
• Performance Marketing Case-studies (Shark-Tank Startups)
Highlighted topics –
•Introduction to Affiliate Marketing: (Affiliates, Merchants, Affiliate Networks)
• Affiliate Marketing Models: (e.g., pay-per-sale, pay-per-click, pay-per-lead)
• Affiliate Networks and Programs: (e.g., Amazon Associates, ClickBank)
• Niche Selection and Product Research
• Building an Affiliate Marketing Website
• Content Creation for Affiliate Marketing
• Driving Traffic to Affiliate Marketing Websites:
• Conversion Optimization Techniques:
• Scaling and Growth Strategies:
• Tracking and Analytics
Highlighted topics –
• Overview of Google Analytics
• Navigating the Google Analytics Interface
• Setting Up Google Analytics
- Account Structure
- Tracking Code Implementation
- Google Tag Manager Integration
• Understanding Key Metrics
- Users, Sessions, and Pageviews
- Bounce Rate, Average Session Duration, and Conversion Rate
• Standard Reports Overview
- Audience Reports
- Acquisition Reports
- Behavior Reports
- Conversion Reports
• Advanced Data Collection (Event Tracking, Enhanced Ecommerce Tracking)
• Advanced Analysis Techniques (Segmentation,Advanced Filters and Views)
• Goals and Conversion Tracking
• Setting Up Goals
- Different Types of Goals (Destination, Duration, Pages/Screens per Session, Event)
- Smart Goals
- Privacy and Compliance : (Real-World Case Studies)
Highlighted Topics –
• Introduction to Online Reputation Management
• Setting Up ORM Strategies
• Social Media and ORM
1 – Social Media Profiles and ORM
2 – Handling Negative Comments and Reviews
3 – Crisis Management on Social Media
• Search Engine Reputation Management (SERM)
1 – SEO and ORM
2 – Managing Search Results
• Review Sites and ORM
1- Importance of Online Reviews
2 -Responding to Reviews
• Content Creation and ORM
1 – Creating Positive Content
2 – User-Generated Content
• Advanced Monitoring Tools and Techniques
1 – Reputation Monitoring Tools
2 – Responding to Crises
• Measuring ORM Success
• Hands-On Projects and Case Studies
Highlighted topics –
• Understanding Lead Generation for Business
• Why Lead Generation is important?
• Understanding Landing Pages
• Understanding Thank-you Page
• Landing pages vs Websites
• Best practice to create Landing Page and Thank You Page
• Practical Exercise for creation of Landing Page
• Types of Landing Pages
• Reviewing Landing Pages created by Trainees
• What is A/B testing
• How to do A/B testing
• Selecting Landing Pages after A/B testing
• Converting Leads into Sales
• Creating Lead Nurturing Strategy
• Understand Ultimate strategy to Generate Leads
• Integrating various Online Marketing Efforts
• Intense practice on Conversion Chain
CTA – Landing page- Thank you page
• Creating LIVE Lead Generation Campaign & Analysis
Highlighted Topics –
• Freelancing – Introduction, Overview & More
• Various Online Platforms to get Freelancing Projects
• Important Guide on how to Approach the Client & get the Project by beating your competitor
• Freelancing & Personal Branding
• Creating Profiles in Freelancing Websites (Feedcoyote, Fiver,Freelancer etc.)
• Optimising Profiles
• Creating Project winning Bids
• Pitching/Pricing Process
Highlighted Topics –
• Introduction to Digital Agencies
- Understanding Digital Agencies
- Definition and Types of Digital Agencies
- Key Services Offered by Digital Agencies
- The Digital Marketing Landscape
- Current Trends and Opportunities
- Understanding Market Needs in Tier 2 and Metro Cities
- Setting Up Your Digital Agency
- Business Planning
- Crafting a Business Plan
- Defining Your Niche and Target Market
- Legal and Financial Setup
- Business Registration and Licensing
- Setting Up Business Bank Accounts and Payment Systems
- Budgeting and Financial Planning
- Building Your Brand
- Brand Identity Development
- Creating a Brand Name and Logo
- Defining Your Brand Voice and Messaging
• Service Offerings and Pricing
- Pricing Strategies
- Creating Service Packages
- Pricing Models: Hourly, Project-Based, Retainer
- Acquiring Your First Clients (Networking and Referrals, Cold Outreach, Online Lead Generation)
- Digital Marketing Strategies for Agencies
- Client Relationship Management
- Building and Managing a Team
- Tools and Technologies
- Scaling Your Agency
- Case Studies of Successful Digital Marketing Agencies. ie. Interactive Avenues, Mindshare, Schbang etc.)
Highlighted Topics –
• Overview of digital marketing roles and career paths
• Key trends and developments in the digital marketing industry
• Common job requirements and skill sets sought by employers
• Crafting an Effective CV for Digital Marketing Roles:
• Tailoring your CV to highlight relevant skills and experiences
• Structuring your CV for clarity and impact
• Showcasing digital marketing skills, certifications, and achievements
• Leveraging Online Platforms and Tools:
•Using LinkedIn and other professional networking platforms effectively •Showcasing your digital marketing expertise through online portfolios or websites
•Utilizing digital tools for CV creation and optimization
•Highlighting Key Digital Marketing Skills:
•Preparing for Digital Marketing Interviews:
•Practicing behavioral and situational interview questions
•Preparing examples and anecdotes to demonstrate your skills and experiences
•Case Studies and Practical Exercises
Highlighted Topics –
• Project Introduction
• Market Research and Analysis
• Digital Marketing Strategy Development
• Content Creation and SEO
• Social Media Marketing
• Email/Whatsapp Marketing
• Paid Advertising
• Mastering the Following Google Ad Campaign types :
– Analytics and Reporting
– Final Project Preparation
– Project Presentation and Submission
APPEAR FOR DSAT (DIGITAL SCHOLARSHIP CUM ADMISSION TEST) EXAM
DSAT is Mandatory Scholarship cum Entrance Examination to be eligible for Admission at Digital Gurukul & its FREE of cost.
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APPEAR FOR DSAT (DIGITAL SCHOLARSHIP CUM ADMISSION TEST) EXAM
DSAT is Mandatory Scholarship cum Entrance Examination to be eligible for Admission at Digital Gurukul & its FREE of cost.
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Fill the interest form for admission to MBA Program (ALT)
Once Interest form is filled, You’ll be notified about further process of admission (Entrance test, Profile screening, Interview)
Frequently Asked Questions
Here are some of the most popular queries on MBA Program (Alt)
Scope
Anyone qualifies for DSAT Examination can join AltMBA Program. There is no specific bar to who can join the program, as long as you have a passion and desire to learn.
AltMBA Program is a fairly Interesting yet challenging field that requires effort and practice. Digital industry is vast and has multiple places where everyone’s strengths can be exercised. The candidate has to be ready to learn topics of all kinds, from technical topics such as SEO and Website development to creative fields such as Content Creation to How to Launch your Own Digital Agency.
That depends on your schedule and needs. The best MBA Program is one that fits your needs and future vision with industry relevence & at the same time – up-skills you as thoroughly and quickly as possible. Our AltMBA Program is the best choice for graduates looking for higher education. For both college students and working professionals looking to up-skill and join the digital Industry.
Digital Gurukul is Awarded leading Edtech company in Asia with 55850+ students in Digital skills in last 5+ years.
It has gained trust from 150+ News media & 20+ Awards with 500+ students success story.
Digital Gurukul online support centre is available 24*7 through Call/Whatsapp – 9022888883/9584831230 . For Physical centre – It is just a 5 mins of distance from Indore railway station & Bus stand, 20 mins from Indore Airport
Salaries for Digital Professionals in India will depend upon 3 major factor –
1 – Location
2 – Past Experience
3 – Position
Generally It starts from 5+ LPA for candidates who have completed this course in metro cities. This course prepares you and jumps you up to a Executive/Managerial position in your very first job. After starting your professional career path, you can expect yourself to be earning 9+ LPA after just 3-5 years in the industry.
Digital marketing is one of the fastest-growing skillset across the world. Careers in this field are exciting, dynamic and challenging with high reward and fame for those who excel. This field employs people of all types, creative or technical and has something to offer for everyone. With the world going digital and engrossed in their mobiles, digital marketers are in high demand to create the best campaigns to sway the customers. A candidate can expect themselves to grow fast in this field as it is an expanding industry.
AltMBA Program opens up multiple job profiles and specialisations which you can opt for. Here is a list of possible job profiles that you can land for yourself after the completion of this course:
- Social Media Manager
- SEO Expert
- Account Managers
- Content Marketing Manager
- Paid Media Strategist
- Business Development Manager
- Brand Manager
- Client Servicing Manager
Digital Gurukul’s AltMBA programme is like an MBA in Digital Marketing which has a comprehensive syllabus that will impart the right Digital Marketing skills and relevant Managerial skills needed to bag a job with India’s leading brands and digital setups.
Course Highlights
Yes, Our AltMBA Program provides you with a AltMBA Certification from Digital Gurukul & Western State University, USA denoting your mastery of digital business. Apart from certifications, we also provide & Lifetime Alumni Status as well. students are also provided with resume building guidance and interview mentoring. So when you apply for jobs in digital startups, your profile shall gain more attention from employers. By the end of this course, you will be prepared for Google and Facebook level certifications to bolster your resume. The cost of their tests, if any, is to be borne by the student.
Yes, we provide 100% Job Guarantee* to our students’ post completion of the course. Our students have been directly placed into India’s top digital startups/agencies and brands through our dedicated placement cell headed by Pratha Maam. We help you get noticed by top brands in the country and connect you with them to get the special attention for you in this highly competitive job market.
* Terms & Conditions apply
Curriculum
Yes! But weekends learnings is reserved for seminar/workshops.
Regular sessions are from Monday to Friday.
All the modules & topics coverage has been stated above.
Fees and Scholarships
The fees for our AltMBA Programme is INR 45,500 + Taxes. We also offer Student loans, Flexible Instalment options and Easy EMI available.
A student is eligible for a scholarship in our AltMBA in Program if they have appear for our in-house entrance cum scholarship examination DSAT. Based on your performance, we shall get back to you regarding your scholarship eligibility. The scholarship, if qualified for, shall be up to 30% of course fees.
Minimum 12th Passed.
The application process is as follows: Appear for DSAT Examination Once clear with minimum 40% – You are qualified for the Admission for AltMBA Program. You can pay Rs.1000 Fees (Adjusted with final fees) to secure your admission at Digital Gurukul.
Course Details
Batch will commence on August 2022
Executive MBA programs require a minimum of 5 years of work experience and are not provided to freshers.
40+ hours per week.
– 15 hours of live teaching, peer discussions and guest lectures every week
– 25 hours of assignments
MBA cohorts need to be small as it needs a lot of discussions and case studies, unlike coding that has binary outputs.
It will run on the following ideas:
– proof of work-based learning
– full time, rigorous program
– open to recently graduated and unemployed folks, who will be helped to land jobs.
All that MOOCs provide you with is a certificate. invact MBA will provide you with market-relevant knowledge and a job
We are balancing academics and industry. You will be confident that you know everything you need to know.
And, you will be ready to work from day zero.
Networking among peers and with industry leaders will be a huge part of the program. MBAs thrive on building networks. We will teach you how to network with people everywhere and form meaningful connections.
There will be dedicated weeks for soft skills.
– Communication
– Role Play
– Negotiations All of this will be covered.
The smaller batch size would ensure that you get a lot of feedback from the teacher himself.
Eligibility
We will let you know about the detailed admission process soon.
But overall you will need these skills to get in.
– written and verbal communication – analytical skills
– critical thinking – passing and in-person interview
– good to have: past experience in running a student body in college
No, if you are ready to quit your job and do the program full time we would be happy to have you. But we are doubling down on freshers because the first cohort will be rigorous and we will be experimenting with cohort networking. I want to first help those who don’t have jobs in as little time as possible. Freshers under the pressure of getting a job, sign bonds, and waste precious initial years of their career. Later, we can open it for other demographics.
- No, if you are ready to quit your job and do the program full time we would be happy to have you. But we are doubling down on freshers because the first cohort will be rigorous and we will be experimenting with cohort networking. I want to first help those who don’t have jobs in as little time as possible. Freshers under the pressure of getting a job, sign bonds, and waste precious initial years of their career. Later, we can open it for other demographics.
No, our analysis showed that knowing geometry and calculus doesn’t make you a great business person. Therefore, we want you to know only basic Maths. Go through the topics below and start practising medium difficulty level questions in these only. Here’s a list of sample questions to prepare: Link
Aptitude Questions
- Statistics
- Permutation
- Probability
- Profit & loss
- Percentage
- Averages
- Ratio & Proportions
- Fractions
- Arithmetic Progression & Geometric Progression
- Simple Interest & Compound Interest
No, as long as you are ready to get a job in July, 2022, you can come in.
Jobs
If you complete the course there will be interviews lined up for you through our hiring partners. We will help you prepare for it and make sure you succeed. You should know, however, that there’s no such thing as a job guarantee. You would need to crack the interview.
Show your portfolio of work to your employer instead of showing a degree or flouting your college name.
Your work will prove that you understand business and can execute projects.
At the end of the program you would have created:
- marketing plan
- strategy for multiple problems
- sales pitch
- sales prospecting
- financial models
- financial analysis
- hiring playbooks
- operation playbooks
- operation analysis
- sales script
- objection matrix
- cold emails and personalization
- customer research doc
- marketing materials
- compensation benchmarking research
We are finalizing our hiring partners as we speak. The plan is to send our grads for a 3-month internship of 15-25K stipend and then convert to 5lacs+ jobs in high growth startups. This is considering that you are an absolute fresher when you join the program. If you have the experience you will be able to command better salaries.
Pure MBA kind of roles, mainly in the fields of Marketing, Sales, Finance, Strategy, etc. We are not targeting Product Managers or consulting in big corporations.
It will run on the following ideas:
– proof of work-based learning
– full time, rigorous program
– open to recently graduated and unemployed folks, who will be helped to land jobs.
All that MOOCs provide you with is a certificate. invact MBA will provide you with market-relevant knowledge and a job
We are balancing academics and industry. You will be confident that you know everything you need to know.
And, you will be ready to work from day zero.
Networking among peers and with industry leaders will be a huge part of the program. MBAs thrive on building networks. We will teach you how to network with people everywhere and form meaningful connections.
There will be dedicated weeks for soft skills.
– Communication
– Role Play
– Negotiations All of this will be covered.
The smaller batch size would ensure that you get a lot of feedback from the teacher himself.
