Usp Of ALT mba program
- Classroom/LIVE Online Program
- Curated by India's Top Industry Experts
- Taught by the MBA Champions
- Be part of 44850+ Strong DG Alumni Family
- 1-1 Mentorship
- 100% Internship/Placement guaranteed*
Master the Future of Business Education
like never before
Classroom/LIVE Online Training – Hindi/English – Flexible EMI Options! (Updated Feb 2023)
150+
Learning hours
24
Weeks
June 17, 2023
New batch
250+
Hiring Partners
EMI Options
Starting at ₹5712
Why This Course ?
Age Old MBA
- Physical Classroom Based Learning
- More Emphasis on theoretical knowledge
- Set PPT are repeated in every class
- Duration – 2 years
AltMBA
- No Need to Travel
- Interactive LIVE Video Session
- Focus on Practical know – how
- Duration – 6 Months
Alt MBA Program Highlights
Key Highlights of the MetaMBA Program
- 150+ Learning Hours
- Internship & Job Guaranteed*.
- Live Classes with case-studies & practical projects
- Mastering Digital business & Management skills
- Easy EMI Options available.
Minimum Eligibility ?
- Candidates with minimum 50% in Degree exam from a recognised University, completed by June 2021 or later
- Should have taken CAT (2019 or later) conducted by the IIMs for the year specified in the advertisement and/or/ XAT (2019 or later) and/or ATMA (Feb, Apr 2020 or later) and/or CMAT (2020or later) and / or GMAT (2018 onwards).
If you’re in a job, we would advise you to take a 4-month leave. You would need weekday mornings to attend lectures and discussions. The biggest eligibility criteria: You need to dedicate 40-50 hours per week for learning.
Exception
If You’re young and you want to learn business early. Go ahead and apply. Realize that your selection will be done on exceptional grounds. Through the application process prove that you are a star.
pOST Completion of the program?
On successful completion of the MBA Program (Alt), there will be interviews lined up for you through our hiring partners. We will help you prepare for it and make sure you succeed. Digital Gurukul is Asia’s leading Digital Institute & renowned amongst India’s top startups and brands.
Since this Program is proof of work based MBA Program – Students needs to show their portfolio of work to interviewer instead of showing a degree or flouting their college name.
Your work will prove that you understand business and can execute projects.
Career Opportunities?
Pure MBA roles, mainly in the fields of Marketing, Sales, Finance, HR, Strategy, etc. We are not targeting Product Managers, or consulting in big corporations.
APPEAR FOR DSAT (DIGITAL SCHOLARSHIP CUM ADMISSION TEST) EXAM
DSAT is Mandatory Scholarship cum Entrance Examination to be eligible for Admission at Digital Gurukul & its FREE of cost.
Admission Procedure for MBA Program (Alt) by Digital Gurukul
1 - Fill the Interest FORM
After checking your eligibility for the program. You can fill the interest form.
2 - Appear for DMAT Entrance Examination
After verifying the Interest form - Shortlisted students are asked to appear for in-house Admission Test as - We don't take any Direct admission for our MBA Program. All the students needs to appear for our In-house Digital Management Admission Test (DMAT).
3 - If DMAT is Cleared, Admission Process begins
Once Student passed DMAT Examination - his/her admission process to the MBA Program is processed followed by personal interview & admission is completed.
Modules covered
Highlighted topics –
• What is Marketing?
• What is STP & 4 Ps of Marketing
• Understanding Marketing Processes
• Difference between Traditional Marketing & Digital Marketing
• Inbound and Outbound Marketing
• What is Digital Marketing?
• Understanding Digital Marketing processes
– Increase Visibility
– Visitors Engagement
– Bringing Targeted Traffic
– Lead Conversion
– Retention
– Performance Evaluation
• Digital Marketing Trends to look out for in Feb 2023
Highlighted topics –
• What is Content Marketing
• Importance of Content Marketing
• Objective of Content Marketing
• Various types of Content with practical examples
• Content building process
• How to write Great Compelling Content
• Keyword research for Content ideas
• Content Optimization for Search Engines
• Content Marketing Strategies
• Content Distribution and Analytical Strategies
• Content KPIs
• How to increase opt-in Email list with Content
Marketing with examples
• Case study on Content Marketing
• Tools and Proposal Making Process for Content
Highlighted topics –
- Prospective customers for a given product
- Persona Categorization
- Developing a Sales Pitch/Storytelling
- Why
- Better than competitors
- Cold emailing script for different persona & personalization
- Targeting
- Stakeholder mapping
- Creating Personas
- Understanding competitors
- Planning
- Lead Generation
- Building your network
- Cold calls → Introduction mails
- Proactive pursuit → Social Media sourcing
- Industry Relationships
- Prospecting
- Qualifying prospects
- Understanding the needs
- Pitching
- Crafting the right story
- Connecting with customers
- Impactful delivery
- Objection Handling
- Understanding roadblocks
- Clearing roadblocks
- Confidence building
- Refining pitch
- Closing deal
- Post Sales
- Maintaining Connections
- Feedbacks
- Cross-selling & Upselling
- Repeat Business
Highlighted topics –
• What is Website & its Importance
• Understanding the types of Websites & their Components
• Website Planning & Setup Process
(Website Bundle provided by Digital Gurukul)
• Theme and Plugin Installation Process (UI/UX Perspective)
• Website SILO Architecture & Implementation
• Website Content Creation & Implementation Process
• Setting Up the Page Builder and other Important Plugins
• Website Optimization Process (With Plugins/Tools)
• Implementation of Website Audit
• Proposal/Pricing/Pitching process to get Website building projects
Highlighted topics –
• SEO & its history starting from 1994 to 21st century
• What is Searching & how Search Engine works?
• Analysis of Site Structure & SEO Implications
• Keyword Research and Analysis
• SEO Factors (150+)
– Domain level factors
– Page level factors
– Site level factors
– User interaction factors
– Brand Level factors
– On Site Web spam factors
– Off Site Web spam factors
• Google search Console
• Google Algorithm Updates
• Understanding Key SEO Terminologies
• Mastering SEO with 10+ tools & Plugins
• Monitoring and Measuring SEO Implementation with
Google Analytics
• SEO KPIs
• SEO Case Studies of India’s Leading Brands
• Proposal/Pricing/Pitching process to get SEO projects
Highlighted topics –
What is Email & WhatsApp Marketing & How it Work?
• Types of Email & WhatsApp Marketing Campaign
• Email & Whatsapp Marketing Strategies For Different
Industries
• Top Email & WhatsApp Marketing tools and How to use them.
• Sending the right Messages with Life-cycle Marketing
• Contact management & segmentation
• Components of high performing Email & Messages
• Email & WhatsApp design & Functionality across the Devices
• The essential of Email & WhatsApp Messages Deliverability
• Developing relationships with Lead Nurturing
• Measuring success with Email & Whatsapp Analytics
• Key Terminologies
• Optimization & Testing
• Email & WhatsApp Marketing Case Studies of India’s Leading Brands
( Zomato, Swiggy, Indigo Airlines, Paytm, HDFC Bank, Ola, Zoom Car, Flipkart, )
inclusion
Highlighted topics –
• Myths about Social Media Verification
• Why Blue tick is Important for Celebrities/Politicians/Brands/Businesses
• Digital Presence on Social Media, News media & popular
websites For Blue Tick Verification
• Instagram Blue Tick Verification Process
• Twitter Blue Tick Verification Process
• Telegram Blue Tick Verification Process
• Facebook Blue Tick Verification Process
• YouTube Official Artist Verification Process
• List of documents needed
• Dos/Don’ts for Applying for verification Badge
• Introduction to Crypto & NFT Industry
• Blockchain Projects’ Goals & Audiences
• Content Creation Strategies
• Community creation & growth strategies
• Airdrop creation & distribution analysis
• Influencer Marketing for Crypto & NFT Project Promotion
• Analysis of Real Crypto & NFT Marketing Cases
Introduction to AI, ML & Deep learning
• Application of AI in Digital Marketing
(Content generation, speech recognition etc.)
• Building AI Chatbot
• AI Capstone Project
• Ideation for Digital startup
• Brainstorming
• Value Proposition & Customer segments
• Business revenue model
• Pitch deck making
• Business plan
• Finance & legal aspect
• Finding Co-Founder & building a team
• Incubation & government schemes
• Fundraising & valuation
• Term-sheet
• Conclusion
Toggle Content
Highlighted topics –
• What’s the Difference Between Content Marketing
and Copywriting?
• Principles of making Killer Ad Copies
• The 1-2-3-4 Formula for Persuasive Copy
• Ideas from Dead Ad Copies
• 10 Things to Learn Legend Copywriters
• Simple Copywriting Techniques to Get Your Customer
Beyond’ the Buy Button
• Copywriting Case Studies of India’s Leading Brands
( Cred, Cult Fit, Fogg, Dream 11, Swiggy, Flipkart,
Durex,Wildstone, Fevicol, 5star)
Highlighted topics –
• Politics & Digital Media – a brief insight
• Overview of Political campaigns transformation from
Traditional to Digital (Global context)
• Digital Content strategies for Politicians in 2020 (IMP)
• Case study of Narendra Modi’s Digital Campaign for
Loksabha election
• Case study of Facebook–Cambridge Analytica data
scandal (USA Elections 2015)
• Latest trends (Twitter, Linkedin, Instagram by Leading
Indian Politicians across parties )
• Do’s & Don’t for handling Digital Media management
of Politicians
• Getting Political clients for your agency
(Pitching, services offered, pricing)
Highlighted topics –
• Social Media Marketing Overview?
• Understanding connections of Social Media
• How Social Media Change world with Case- studies in 2021
• How Social Media is a Different mode of Marketing?
– Facebook Marketing
– Twitter Marketing
– Linkedin Marketing
– Pinterest Marketing
– Snapchat Marketing
– Spotify Marketing
– Quora Marketing
• Social Media Algorithms, Ad Campaigns, Ads copies, Ad Policies,
Ads KPIs, Organic reach/Followers best practices, Ads Best practices, etc.
• Practical tools to understand all the Social Platforms.
• Understanding linking of all Social Media & Re-Marketing
• Platforms for Marketing purposes
• Social Media Audit
• Case studies of Various India’s Leading Brand (Zomato, Amazon prime, Fevicol, Durex, Paytm, Swiggy, Fevikwik,
Amul, Dunzo)
Highlighted topics –
• Introduction to E-Commerce Store
• Understanding E-Commerce Functionality
• Building Virtual Store
• Creating a Bundle of Digital Products
• Listing Digital Products to Store
• Setup and Integration of Checkout Process
• Setting up the Downloads and Category Pages
• Integrating Payment Gateway
• Integrating Shipping Platforms ( Delhivery )
• Setting Up Customer Profiles
• Setting Up Login Page
• E-Commerce Advertisement management Tools ( Amazon & Dukaan)
• Amazon Seller Center
• Amazon Product Advertisment
• E-Commerce Project
• Proposal/Pricing/Pitching process to get E-commerce projects
• Evolution of Influnecer/Youtuber/Vlogger
• Myths about becoming Influencer/Youtuber/Vlogger
• Process to identify niche/passion/interest areas
• Process of Digital Identity creation
• Strategies to create B2C/B2B Connect to increase followers
• Tools/Equipments needed
• Importance of Social work/PR/Community to take your
Digital brand to next level
• Strategies to Monetize your Digital Properties/Brand
• Case study of Popular Influencer/Youtuber/Vloggers across Asia
Highlighted topics –
• Google AdWords Overview
• Understanding AdWords account structure
• Google Ads Auction & Quality Score
• Understanding Keywords & Finding relevant Ad groups options
• Ad Policies & Ad Analytics
• Understanding different types of Bid strategies
• Ad Campaigns, Ads copies, Ad Extensions,
• Mastering the Following Google Ad Campaign types :
– Search Campaign
– Display Campaign
– YouTube Video Campaign
– Shopping Campaign
• Tracking Performance/ Conversion
• Re-marketing Campaign in Google AdWords
• Latest trends in Google Ad Campaigns
• Proposal/Pricing/Pitching process to get Google Ad projects
• Introduction to Video Content
• Critical Analysis of Video content vs other content formats • Video Creation Process
• Introduction To Video Creation Tool (Filmora)
• Understanding Types Of Video Shots
• Titles, Lower thirds, Subtitles
• Effects and Transitions
• Color Correction
• Green Screen Editing
• Audio Editing and Sound Sfx
• Creating a Video Ad
• E-Commerce Product Video
• Video Marketing Strategies
• YouTube Marketing
• YouTube SEO
Freelancing – Introduction, Overview & More
• Various Online Platforms to get Freelancing Projects
• Important Guide on how to Approach the Client & get the
Project by beating your Competitor
• Freelancing & Personal Branding
• Creating Profiles in Freelancing Websites (Upwork, Fiver,
Freelancer etc.)
• Optimizing Profiles
• Pitching/Pricing Process
• Creating Project winning Bids
• Offline vs Online Marketing
• Why Integrated Marketing is necessary?
• Best Practices of Integrated Marketing
• Steps to build Perfect Integrated Marketing Strategies
• Case studies of Integrated Digital Marketing Campaigns
– Airtel, OLA, Amazon etc.
• Prospective customers for a given product
• Persona Categorization
• Developing a Sales Pitch/Storytelling
• Cold emailing script for different persona personalization
• Targeting
• Stakeholder mapping
• Creating Personas
• Understanding competitors
• Planning
• Lead Generation
• Building your network
• Cold calls → Introduction mails
• Proactive pursuit → of Social Media sourcing
• Industry Relationships
• Prospecting
• Qualifying prospects
• Understanding the needs
• Pitching
• Crafting the right story
• Connecting with customers
• Impactful delivery
• Objection Handling
• Understanding roadblocks
• Clearing roadblocks
• Confidence building
• Refining pitch
• Closing deal
• Post Sales
• Maintaining Connections
• Feedbacks
• Cross-selling & Upselling
• Repeat Business
• Negotiation
• Communication & Presentation
• Entrepreneurship
• External
• Industry analysis
• Industry seeking
• Competitive Advantage
• Porter’s Five Forces
• Internal
• Corporate position
• Vision
• Mission
• Corporate Objectives
• Execution
• Strategic process and implementation
APPEAR FOR DSAT (DIGITAL SCHOLARSHIP CUM ADMISSION TEST) EXAM
DSAT is Mandatory Scholarship cum Entrance Examination to be eligible for Admission at Digital Gurukul & its FREE of cost.
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Marketing Director Tact AI
Vandana Tolani
Founder & CEO - Convanto Investment firm
Saurabh Goyal
Founder- Goalchy Club community
Aunindra Kumar
Senior UX Designer - indeed works
Ishan Banatwala
Head of Sales Engineering, APAC at Insider
Panisa shah
Creative head - Social Beat India
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Vice President (Asia Pacific) Dentsu
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Founder & CEO Kansaltancy
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AVP- Brand Strategy The Glitch
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Founder and CEO of JBC INC
Vinay Singhal
Co-Founder & CEO Stage -OTT for Bharat
Gaurav Sharma
Head Digital Axis Bank
Dr. Raj Padhiyar
Founder & CEO Digital Gurukul
Manish Pandey
Research Head (JOSH TALKS)
Shweta Shrivastava
Digital Head- Philips
APPEAR FOR DSAT (DIGITAL SCHOLARSHIP CUM ADMISSION TEST) EXAM
DSAT is Mandatory Scholarship cum Entrance Examination to be eligible for Admission at Digital Gurukul & its FREE of cost.
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Fill the interest form for admission to MBA Program (ALT)
Once Interest form is filled, You’ll be notified about further process of admission (Entrance test, Profile screening, Interview)
Frequently Asked Questions
Here are some of the most popular queries on MBA Program (Alt)
Scope
Anyone who has completed their bachelor’s degree, from any field or specialisation can join AltMBA Program. There is no specific bar to who can join the program, as long as you have a passion and desire to learn.
AltMBA Program is a fairly Interesting yet challenging field that requires effort and practice. Digital industry is vast and has multiple places where everyone’s strengths can be exercised. The candidate has to be ready to learn topics of all kinds, from technical topics such as SEO and Website development to creative fields such as Content Marketing& management topics like communication, sales & business development.
That depends on your schedule and needs. The best MBA Program is one that fits your needs and future vision with industry relevence & at the same time – up-skills you as thoroughly and quickly as possible. Our AltMBA Program is the best choice for graduates looking for higher education. For both college students and working professionals looking to up-skill and join the digital Industry.
Digital Gurukul is Awarded leading Edtech company in Asia with 44850+ students in Digital skills in last 5+ years.
It has gained trust from 150+ News media & 20+ Awards with 500+ students success story.
Digital Gurukul online support centre is available 24*7 through Call/Whatsapp – 9022888883/9584831230 . For Physical centre – It is just a 5 mins of distance from Indore railway station & Bus stand, 20 mins from Indore Airport
Salaries for Digital Professionals in India will depend upon 3 major factor –
1 – Location
2 – Past Experience
3 – Position
Generally It starts from 5+ LPA for candidates who have completed this course in metro cities. This course prepares you and jumps you up to a Executive/Managerial position in your very first job. After starting your professional career path, you can expect yourself to be earning 9+ LPA after just 3-5 years in the industry.
Digital marketing is one of the fastest-growing skillset across the world. Careers in this field are exciting, dynamic and challenging with high reward and fame for those who excel. This field employs people of all types, creative or technical and has something to offer for everyone. With the world going digital and engrossed in their mobiles, digital marketers are in high demand to create the best campaigns to sway the customers. A candidate can expect themselves to grow fast in this field as it is an expanding industry.
AltMBA Program opens up multiple job profiles and specialisations which you can opt for. Here is a list of possible job profiles that you can land for yourself after the completion of this course:
- Social Media Manager
- SEO Expert
- Account Managers
- Content Marketing Manager
- Paid Media Strategist
- Business Development Manager
- Brand Manager
- Client Servicing Manager
Digital Gurukul’s AltMBA programme is like an MBA in Digital Marketing which has a comprehensive syllabus that will impart the right Digital Marketing skills and relevant Managerial skills needed to bag a job with India’s leading brands and digital setups.
Course Highlights
Yes, Our AltMBA Program provides you with a AltMBA Certification from Digital Gurukul denoting your mastery of digital business. Apart from certifications, we also provide & Lifetime Alumni Status as well. students are also provided with resume building guidance and interview mentoring. So when you apply for jobs in digital startups, your profile shall gain more attention from employers. By the end of this course, you will be prepared for Google and Facebook level certifications to bolster your resume. The cost of their tests, if any, is to be borne by the student.
Yes, we provide 100% Job Guarantee* to our students’ post completion of the course. Our students have been directly placed into India’s top digital startups/agencies and brands through our placement cell. We help you get noticed by top brands in the country and connect you with them to get the special attention for you in this highly competitive job market.
* Terms & Conditions apply
Curriculum
Yes! But weekends learnings is reserved for seminar/workshops.
Regular sessions are from Monday to Friday.
All the modules & topics coverage has been stated above.
Fees and Scholarships
The fees for our AltMBA Programme is INR 75,000 + Taxes. We also offer Student loans, Flexible Instalment options and Easy EMI available.
A student is eligible for a scholarship in our AltMBA in Program if they have appear for our in-house entrance cum scholarship examination DMAT. Based on your performance, we shall get back to you regarding your scholarship eligibility. The scholarship, if qualified for, shall be up to 30% of course fees.
- Candidates with minimum 50% in Degree exam from a recognised University, completed by June 2021.
- Should have taken CAT (2020 & ahead) conducted by the IIMs for the year specified in the advertisement and/or/ XAT (2021) and/or ATMA (Feb, Apr 2021) and/or CMAT (2021) and / or GMAT (2018 onwards).
The application process is as follows: Application form and entrance test You will first have to check if you meet the eligibility criteria. If you do, you will have to fill out an Interest form and give us your relevant details. The Interest form will be succeeded by an DMAT test to gauge your creativity, aptitude, communication and general knowledge to gauge the applicant’s vision & interest in the Career& our program. For the DMAT – In-house test conducted by Digital Gurukul, you will have have to pay nominal fee. The test will be of 60 minutes, and cannot be taken again. So please appear for the examination with the stipulated amount of time to spare.
Course Details
Batch will commence on August 2022
Executive MBA programs require a minimum of 5 years of work experience and are not provided to freshers.
40+ hours per week.
– 15 hours of live teaching, peer discussions and guest lectures every week
– 25 hours of assignments
MBA cohorts need to be small as it needs a lot of discussions and case studies, unlike coding that has binary outputs.
It will run on the following ideas:
– proof of work-based learning
– full time, rigorous program
– open to recently graduated and unemployed folks, who will be helped to land jobs.
All that MOOCs provide you with is a certificate. invact MBA will provide you with market-relevant knowledge and a job
We are balancing academics and industry. You will be confident that you know everything you need to know.
And, you will be ready to work from day zero.
Networking among peers and with industry leaders will be a huge part of the program. MBAs thrive on building networks. We will teach you how to network with people everywhere and form meaningful connections.
There will be dedicated weeks for soft skills.
– Communication
– Role Play
– Negotiations All of this will be covered.
The smaller batch size would ensure that you get a lot of feedback from the teacher himself.
Eligibility
We will let you know about the detailed admission process soon.
But overall you will need these skills to get in.
– written and verbal communication – analytical skills
– critical thinking – passing and in-person interview
– good to have: past experience in running a student body in college
No, if you are ready to quit your job and do the program full time we would be happy to have you. But we are doubling down on freshers because the first cohort will be rigorous and we will be experimenting with cohort networking. I want to first help those who don’t have jobs in as little time as possible. Freshers under the pressure of getting a job, sign bonds, and waste precious initial years of their career. Later, we can open it for other demographics.
- No, if you are ready to quit your job and do the program full time we would be happy to have you. But we are doubling down on freshers because the first cohort will be rigorous and we will be experimenting with cohort networking. I want to first help those who don’t have jobs in as little time as possible. Freshers under the pressure of getting a job, sign bonds, and waste precious initial years of their career. Later, we can open it for other demographics.
No, our analysis showed that knowing geometry and calculus doesn’t make you a great business person. Therefore, we want you to know only basic Maths. Go through the topics below and start practising medium difficulty level questions in these only. Here’s a list of sample questions to prepare: Link
Aptitude Questions
- Statistics
- Permutation
- Probability
- Profit & loss
- Percentage
- Averages
- Ratio & Proportions
- Fractions
- Arithmetic Progression & Geometric Progression
- Simple Interest & Compound Interest
No, as long as you are ready to get a job in July, 2022, you can come in.
Jobs
If you complete the course there will be interviews lined up for you through our hiring partners. We will help you prepare for it and make sure you succeed. You should know, however, that there’s no such thing as a job guarantee. You would need to crack the interview.
Show your portfolio of work to your employer instead of showing a degree or flouting your college name.
Your work will prove that you understand business and can execute projects.
At the end of the program you would have created:
- marketing plan
- strategy for multiple problems
- sales pitch
- sales prospecting
- financial models
- financial analysis
- hiring playbooks
- operation playbooks
- operation analysis
- sales script
- objection matrix
- cold emails and personalization
- customer research doc
- marketing materials
- compensation benchmarking research
We are finalizing our hiring partners as we speak. The plan is to send our grads for a 3-month internship of 15-25K stipend and then convert to 5lacs+ jobs in high growth startups. This is considering that you are an absolute fresher when you join the program. If you have the experience you will be able to command better salaries.
Pure MBA kind of roles, mainly in the fields of Marketing, Sales, Finance, Strategy, etc. We are not targeting Product Managers or consulting in big corporations.
It will run on the following ideas:
– proof of work-based learning
– full time, rigorous program
– open to recently graduated and unemployed folks, who will be helped to land jobs.
All that MOOCs provide you with is a certificate. invact MBA will provide you with market-relevant knowledge and a job
We are balancing academics and industry. You will be confident that you know everything you need to know.
And, you will be ready to work from day zero.
Networking among peers and with industry leaders will be a huge part of the program. MBAs thrive on building networks. We will teach you how to network with people everywhere and form meaningful connections.
There will be dedicated weeks for soft skills.
– Communication
– Role Play
– Negotiations All of this will be covered.
The smaller batch size would ensure that you get a lot of feedback from the teacher himself.
