Last Updated on 26th July 2022 by gursheen
Why do people seek out Digital Marketing training or any other form of professional training?
The answer is always the same: to do their job better, build new skills, and advance in their career.
So, It’s easy to judge the value of a course. You just have to check your outcomes and confidence. All these additional courses and skills always just result in an increase in your efficiency when you do any task.
Category Introduction- Digital Marketing is one of the easiest and most exciting ways to take your business to a new level. The demand for Digital Marketing skills is ever-increasing. People are attracted to enhancing their skills in Digital Marketing. I feel It is very important to learn something from its core.
Brand Introduction- In these demanding times in the field of Digital Marketing, Dr. Raj Padhiyar is working very closely and in-depth for his institution- Digital Gurukul, and students. He has reached such a phase where his name comes first to everyone’s minds when they talk about Digital Marketing.
In a short span of 7 Years, Digital Gurukul is awarded Asia’s leading Edtech company for its flagship Diploma Program in Digital Marketing, with 44850+ students across the world with 120+ new media mentions, 20+ awards including Asia’s best Digital Institute Award. Along with the Diploma course, there are a lot many certification courses in Digital Gurukul.
Even covid wave could not stop the learning for the students of Digital Gurukul, Dr. Raj Padhiyar started the online classes soon after the lockdown in the nation. Which again was a huge success for Digital Gurukul as more students enrolled for the institute across the globe. There are a lot many student success stories Digital Gurukul has gathered even during the online classes.
Objective- The objective was to create brand awareness with moment marketing with something people can instantly relate to. Digital Gurukul desired to have a safe and fun campaign to connect with the new generation creatively.
The campaign was accomplished within the time span of two days along with the printing of the banner. This campaign created a huge buzz, awareness, and smiles on people’s faces which was our basic aim.
Campaign Execution- The basic principle of Digital Gurukul is not just to follow the books but also to brainstorm your mind and go as creative as a person can get and make marketing techniques even more interesting. Recently Digital Gurukul has done an offline campaign, YES an offline campaign!!! Where the creativity of the Digital Gurukul team, Raj Sir, and even student were involved and the inspiration was a very famous web series that is Panchayat.
In the first season of the Panchayat web series, there was a Nara used to control the population of the village, That clicked the mind of the team that some campaign like this will be very interesting and then everyone came of with a slogan “ डिजिटल गुरुकुल से डिजिटल मार्केटिंग है खीर, 1 रुपये का डिजिटल मार्केटिंग है बवासिर”
Isn’t it funny!! This slogan was pasted behind Auto rikshaws like offline traditional Marketing, and the result of this campaign was tremendous. People from different places reached Digital Gurukul applauding the slogan and the thought we put into the campaign. Even a lot of admissions can up for the upcoming batch of Digital Gurukul.
We as Digital Gurukul believe that Marketing is not a science it is a combination of science, technology, and art. A person need not control their thought process to come up with some idea for Marketing. You just have to let your mind go as creatively as you can.
Result- The campaign generated high engagement with auto-rickshaws moving all over the city.
No. of Autorikshaw – 1300+
Calls and messages received- 700+
Dr. Raj Padhiyar has always motivated his students for the same, He appreciates and supports his students if they are thinking out of the box and even share it on the Social platform of Digital Gurukul to motivate his students to do more.
KUDOS! To the team Digital Gurukul !!
