Last Updated on 29th September 2021 by ANKIT ALOK

SEO is magic in the digital world and like magic it has its own tricks and techniques, once you learned these tricks you’re gonna rule this digital world. Google is the godfather of SEO which regulates everything for search engine optimization. Basically, Search engine optimization is all about impressing Google by following all its policies and rules which are framed by Google itself. 

There are other search engines like Bing, Yahoo, Yandex for which you can perform SEO and rank your website but they are not very popular as Google, so it is better to focus on one search engine in beginning.

What is SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization, it is the process of improving your website ranking on Google search engine in order to increase the visibility of your website and that too in an organic way, excluding any paid or inorganic activity. In layman terms, It helps in increasing traffic or visitors to your website without paying a single penny.

For instance, if you write a traveling blog you would want to rank your website higher in the Google search results so that when people search for anything related to traveling then your website should appear in the top results of the search engine. For anyone to visit your website you have to rank your website above all other websites related to traveling and this process of increasing your website ranking is known as Search Engine Optimization.

The main concept of Search Engine Optimization is about increasing your website ranking in an organic way which means without paying any money. You have to work very hard and smartly to rank your website since you cannot buy organic search results with money.

Search engines (like Google) use algorithms to determine which web page will appear first in search results. They had introduced and established various guidelines & policies for ranking websites on their search results so that people searching for queries get the relevant and appropriate results of their search query.

If you want to learn Search Engine Optimization in detail then you can join our free demo class and course on digital marketing.

Black Hat SEO and White Hat SEO

You must be thinking about what these both terms mean, let me explain to you.

Black Hat SEO is the process of increasing your website ranking on search engine results by manipulating and going against the guidelines & policies set up by search engines (Google). It involves deception and methods that use tricks and tactics that violate search engine guidelines. 

Black Hat SEO is used by people who need faster results with less hard work, it is a tactic to cheat the search engine but it is not sustainable as there are various penalties imposed by search engines if your website gets caught in black hat activities. 

Techniques of Black Hat SEO 

-Duplicate Content 

-Irrelevant Backlinks

-Cloaking 

-Keyword Stuffing

-Blog comment spam

-Article Spinning

White Hat SEO is the process of increasing website ranking by ethically following all the guidelines and policies of search engines. It is the method of increasing website ranking in an organic way without using any tactics that violate search engine guidelines.

Since SEO is a long-term game and if you play it for a longer period of time then only you will be able to reap the benefits of search engine optimization therefore you must engage yourself in white hat SEO techniques ignoring all the black hat tactics. Mark my words long- term investment in SEO will give you an immense ROI. 

Techniques of White Hat SEO

-Quality Content 

-Original Content 

-Proper Keyword Optimization

-Relevant Backlinks

-Optimized Images 

Types of Search Engine Optimization

On-page SEO

On-page SEO is the process of optimizing web pages by using the proper focus keywords, writing relevant content, meta description, etc within your website to increase traffic and visibility in an organic way. 

On-page SEO is all about performing operations and processes on the website itself to optimize web pages in order to increase website ranking organically.

On-page SEO method involves

-Appropriate Titles

-Proper Focus Keywords

-Meta Description

-Relevant Content

-Image Optimization 

-URL Optimization

-Internal Link Building

-External Link Building

Off-page SEO

Off-page SEO is the process of performing SEO operations and processes outside your website in order to increase ranking in search engine results which ultimately increases visitors and traffic to your websites. 

Unlike on-page, off-page SEO involves operations that are done outside your website on different platforms. It is also known as Off-site SEO.

 Off-page SEO method involves

-Creating Backlinks

-Guest Post

-Commenting 

-Local Listings

-Broken Link Building

-Social Media Sharing

-Social Bookmarking

-Forums

Benefits of Search Engine optimization

Saves Money as Results are Organic

The best advantage of Search Engine Optimization is that it is totally free, you don’t need to spend a single penny on the paid advertisement to increase your website ranking on the search engine results page (SERP). You have to work according to the guidelines of the search engines algorithm for increasing traffic and ranking of your website.

Organic Results are more Clickable

There are various reports that suggest organic results are more clickable as compared to paid advertisements. Consider yourself, when you search anything on Google you automatically ignore the ads though they appear above organic results you naturally tend to scroll down to click and open organic search results ultimately increases your website ranking on SERP.

Organic Results are more Trustable

People are very clever you cannot fool them when it comes to organic results and paid results, they know that top results on search engines are paid advertisements and these are not the organic results that the search engine’s algorithm had determined to show. 

People tend to trust organic results more compared to paid ads because everyone knows organic ranking requires hard work, smart work, great effort and content appearing organically is more genuine and relevant.

Quantity of Organic Visitors

The amount of organic visitors SEO attracts to your website is very high. It helps you in generating more leads and furthermore increases the conversion rate of your offerings. Once your website gets a high ranking on SERP, it will pay you a hefty return. 

Many marketers believe that SEO generates more leads and conversion rates as compared to other marketing techniques as it is more credible than paid advertisements.

Conclusion

There is no skepticism about the effectiveness of Search Engine Optimization, it is one of the most effective ways to promote your business without spending money. Today everyone goes to the web for research before buying anything or for extracting information about several things and It gives you the chance to anticipate those behaviors of people. It provides you the chance to show your offering when people actually want it. 

It requires strenuous effort and hard work to master it but once you learn this it is like magic that will give you immense benefits in the long term. 

If you are interested in learning SEO in detail then you can join our free demo class.