Social Media Marketing interview questions

here you can find a complete list of Facebook Marketing job interview questions and answers.. – Hiring a Social Media manager can become quite a challenge. Social Media reaches people, fosters conversations and your manager must derive leads and sales from those relationships.

There’s a lot of people trying to capitalize on this booming market so here’s a shocker: Not everyone who says they can do Social Media marketing has actually done it successfully!


How do you use social media as a tool for customer service?

Social media is a great tool for customer service since you can converse with customers directly, use analytics to see how they’re responding to content and find influencers to chat with and bring over to your network. Some of these influencers might even be customers. Most social media employers stress the power conversation so have examples of how you’ve reached out to customers. Social media is also a good indicator of overall company vitality and analytics.

How do you measure social return on investment (ROI)?

Use tools like the Conversion Measurement tool on Facebook and Optimized CPM. Your website will also often have analytics used to measure social media ROI. Lastly, some of the platforms themselves such as LinkedIn have their own analytics. The fundamental measures are the same as in other areas of marketing: clicks, likes, shares, purchases, change in attitude, etc.

What are the benefits of platforms such as HootSuite, TweetDeck, etc?

You might go for a while if you list all the benefits of these platforms. They will probably only ask you about one or two but it’s best to be prepared for several. Let’s start with Hootsuite since it is the most likely to come up.

What social media campaigns have you produced and/or managed? Tell me about them.

Social media employers often stress conversation, storytelling, and engagement. Give examples of how you have conversed with clients and consumers, created interesting stories, and increased measures of engagement such as clicks, likes, reach, etc. Any campaign you mention should have these three elements at the very least. Be sure to save dashboards and results from your campaigns so you can show them off later!

Which social media platforms are you best at using and why?

When you answer this question, spend the most time talking about the platform you’re most skilled with and explain why this is the case. However, you should mention all the major platforms and details their strengths. Talk about how Twitter is best for conversations, Facebook is great for advertising, LinkedIn is best for recruiting and sharing career-related articles, and how Google+ is an underrated tool that is actually valuable for creating a social media community.

How much SEO knowledge and experience do you have?

SEO is a desireable skill for social media marketers and marketers in general since companies always want their content to rank as high as possible on a Google search. Explain how social media helps make this happen by boosting Key Performance Indicators (KPIs…you should know what these are!), making content more share-worthy and perhaps even viral, stressing keywords, and by simply increasing the amount of content attached to a brand. Talk about how you always factor SEO into any social media strategy and detail exactly how you did it in the past.

What is a limitation you have experienced on a social media platform? How did you overcome this?

You could just answer this by saying that you used a different platform to cover the shortcomings of the other. This isn’t a bad answer. In fact, it can be part of a good answer. However, you should definitely know how to overcome or at least deal with limitations on social media platforms. For example, Facebook has severe limitations when it comes to organic (non-paid) reach. One way to overcome this without paying on Facebook is to use email marketing and subscription-based methods to gently guide people to the page with links and suggestions (a strategy recommended by Facebook Marketing Expert Mari Smith).4 If you have your own awesome anecdote already, that’s even better!

What are your favorite social media blogs?

This is another question where there is no right answer. Be prepared to explain why you picked your sites though. If you don’t follow any blogs, try browsing a few so you’ll at least be prepared for this question.

How active are you on social media and how many people are you connected with?

You don’t need to have as many followers as Justin Bieber or be like Gary Vaynerchuck to impress your employers. However, your following or at least your activity on social media channels should reflect your passion for it and act as a sample of your overall communication skills.

What kinds of skills/qualities do you think you need to possess to be a community manager?

A great community manager should be proficient in most of the social media platforms and social media management tools we’ve mentioned so far. He/she should have unrivaled communications skills and be likable and organized. Employers also value a background in analytics even if that analytics were not directly related to social media.

How would you handle a social media crisis? Yet again we have to highlight the US Airways social media crisis5 as an example of what can go wrong and how NOT to respond. 

Make sure to respond promptly. The longer you take, the bigger the blunder looks to the consumer. Make sure any apology you give is honest and sincere. Otherwise, followers were ripped it apart even more. Respond on all channels as well even if the incident only occurred on one.

What are some of the best practices on Twitter?

Always use hashtags and mentions! Doing this will mean more people see your tweets and retweet. Some of these people might have big followings or clout that will benefit your company. Twitter is a great tool for conversing with customers so make sure to reply to their tweets as much as you can. Use hashtags to connect the conversation with other conversations on related topics.

Which social media brand strategy has inspired you lately and why?

Talk about why the strategy inspired you but, more importantly, also detail how you would love to create an original strategy of the same caliber. Explain how you would do this and implement it in the context of the job you’re interviewing for.

What are our competitors doing on social media?

It’s ok to praise the competitors here if they are genuinely doing something good. Don’t go overboard and make it seem like you’d rather work for these competitors but don’t be afraid to be honest if you think they have a strategy that the company you’re interviewing for could learn from. Always be sure to explain why what they are doing is working (or not working). Mention specific social media campaigns if you can. 

Top Best Social Media Marketing Questions:

1.  What Social Media platform(s) are best for your business? (and have them explain why).  Ask them to describe the “personality” of your store’s brand.  They should have done research on your store and your customer before assessing the potential across today’s Social Media channels.  Facebook, Twitter, Blogging, and YouTube are awesome channels and have very different marketing tactics.

2. What are the two most important Social marketing metrics a dealer should monitor regularly?  

  • The first metric is engagement. Whatever platform it is (Facebook, Twitter, Blogging, YouTube), there needs to be a measurable conversation around your brand.  Content is what drives Social marketing success so if your content stinks, you won’t see people engaging.  Your candidate should be well-versed in writing and curating relevant content for your audience.
  •  The second is leads. Have they run a social campaign that generated leads? What’s their track record with Facebook ads? Very often, leads from Social Media can look very different than the ones you’re used to seeing. Listening and responding timely to Social marketing leads is crucial. Just like in real life conversations, when people talk to you, they expect a response.

3.  Are they accomplished in a Social marketing environment AND in a Social customer service environment?  Ask them to define the difference between the two.

4. What’s the most important thing a Social Media manager should be doing? A solid answer would be “monitoring” and/or listening to the audience within the brand’s Social channels.

5. Have they ever had to handle a Social Media crisis?  Ask them to define what that means to them and what steps they would take to resolve a situation.

6. How would they allocate your budget for Social Media advertising?  Ask them to describe a plan for how best to spend and how they would know if it’s successful.

7. Do they have a blog and do they currently write content for Social Media channels? Ask to see the blog in action and make sure they’re posting regularly.

8. Ask them what marketing strategies they plan to use to generate leads.  You need to know that Social Media is giving you something quantifiable for your money.  Social Media ROI = Number of Leads.

9.  Ask them what their first goals would be.  If your candidate starts talking about attracting ‘X’ number of Facebook likes or ‘Y’ number of Twitter followers, stop them and ask: 1) How will they build an audience of in-market fans and 2) how they plan to engage with that specific audience.  They might try to blind you with numbers but a small, switched-on and engaged audience offer you much more value than a bunch of fans/followers from outside your market area.

10. Ask them to tell you a story.  If they have the ability to tell a compelling story, that will give you a huge advantage in all levels of Social Media.