Last Updated on 9th August 2025 by Raj Padhiyar
Mumbai, India – In a significant move to upskill India’s digital workforce, Digital Gurukul,
Asia’s leading AI digital marketing & business academy , has joined hands with Amazon to
launch the Amazon Trained E- Commerce Specialist (ATES) program in a hybrid
offline+online model—starting in Mumbai and Indore, with a vision to expand across the
country.
This pioneering collaboration brings together Amazon’s global e-commerce expertise and
Digital Gurukul’s award-winning practical training ecosystem, empowering students,
freelancers, and entrepreneurs with skills to thrive in the digital economy.
What is the Amazon ATES Program?
The Amazon Trained E-Commerce Specialist (ATES) program equips learners with hands-on
skills to onboard new sellers to Amazon, manage their accounts, run ads, and help them
grow—all while offering earning potential of up to ₹96,000 per seller. Participants receive a
co-branded certification jointly issued by Amazon and Digital Gurukul. What Makes This
Partnership Unique is its Offline & Hybrid Learning Model in local languages,
Income-Oriented Program with real seller onboarding tasks & Certification + Internship +
Freelance Earning Support
This program is ideal for students, working professionals, housewives, and freelancers looking
to launch or grow a career in India’s rapidly expanding e-commerce sector.
With India witnessing exponential growth in digital commerce, programs like ATES are essential
to bridge the gap between opportunity and skill. By launching the program offline, Digital
Gurukul is making e-commerce enablement accessible to those who lack digital infrastructure or
prefer guided, classroom learning. This is especially beneficial for Tier-2 and Tier-3 youth,
women, and fresh graduates seeking self-employment.
Digital Gurukul has laid out a bold roadmap to train over 1,00,000 e-commerce specialists
across India in the next 3 years through its network of training centers and franchise partners.
The program not only enhances digital skills but also promotes micro-entrepreneurship by
encouraging students to work as Amazon consultants and onboarding agents — making them
earning-ready in 30 days
Amazon’s ATES initiative, in collaboration with credible partners like Digital Gurukul, marks a
strategic step in building India’s grassroots e-commerce talent pool. As brands, kirana store
owners, and manufacturers race to go digital, trained ATES professionals will become thebackbone of onboarding, cataloging, campaign management, and performance tracking —
transforming the way India sells online.
The global e-commerce market is expected to reach $6.3 trillion by 2025, with over 22% of all
retail happening online (Statista, 2024). India’s e-commerce market is growing at 27% CAGR,
projected to touch $200 billion by 2027 (IBEF). Amazon India alone hosts over 1 million
sellers, with 60% from Tier 2/3 towns, making the demand for skilled ATES professionals
stronger than ever.
E-commerce skills like seller onboarding, product listing, and ad campaign management are
now essential in the digital economy. These are recession-proof, high-demand skills ideal for
freelancers, graduates, and housewives.
With ATES training, learners can start earning from day one by helping sellers launch on
Amazon, even without owning products or inventory.
The program will be delivered offline at Digital Gurukul’s Mumbai, Indore & Hyderabad
centre & Online across the India supported by internship and job opportunities. It is available
in English, Hindi, and regional languages with lifetime access to tools and templates.
Quote from Dr. Raj Padhiyar, Founder – Digital Gurukul:
“This partnership with Amazon is a landmark moment for India’s skilling ecosystem.
We’re proud to be the first offline center to co-develop and deliver Amazon’s ATES
program. With this, we aim to empower India’s youth to earn and grow through
e-commerce, without waiting for corporate jobs.
”Quote from Amazon India Spokesperson:
“We’re excited to collaborate with Digital Gurukul to widen access to the ATES
program and create grassroots-level e-commerce talent across India.
How to Register:
Seats are limited. Apply now via clicking here:
Call/WhatsApp: +91 9004675883
Available in Hindi, English, Marathi & more
About Digital Gurukul
Founded in 2015, Digital Gurukul is Asia’s leading AI-powered digital marketing institute with
over 55,000 students trained, 20+ career domains, and partnerships with startups, universities,
and global brands. With centers in Mumbai and Indore, it is known for hands-on,
outcome-driven learning, mentorship, and career support.
