Last Updated on 9th August 2025 by Raj Padhiyar

Mumbai, India – In a significant move to upskill India’s digital workforce, Digital Gurukul,

Asia’s leading AI digital marketing & business academy , has joined hands with Amazon to

launch the Amazon Trained E- Commerce Specialist (ATES) program in a hybrid

offline+online model—starting in Mumbai and Indore, with a vision to expand across the

country.

This pioneering collaboration brings together Amazon’s global e-commerce expertise and

Digital Gurukul’s award-winning practical training ecosystem, empowering students,

freelancers, and entrepreneurs with skills to thrive in the digital economy.

What is the Amazon ATES Program?

The Amazon Trained E-Commerce Specialist (ATES) program equips learners with hands-on

skills to onboard new sellers to Amazon, manage their accounts, run ads, and help them

grow—all while offering earning potential of up to ₹96,000 per seller. Participants receive a

co-branded certification jointly issued by Amazon and Digital Gurukul. What Makes This

Partnership Unique is its Offline & Hybrid Learning Model in local languages,

Income-Oriented Program with real seller onboarding tasks & Certification + Internship +

Freelance Earning Support

This program is ideal for students, working professionals, housewives, and freelancers looking

to launch or grow a career in India’s rapidly expanding e-commerce sector.

With India witnessing exponential growth in digital commerce, programs like ATES are essential

to bridge the gap between opportunity and skill. By launching the program offline, Digital

Gurukul is making e-commerce enablement accessible to those who lack digital infrastructure or

prefer guided, classroom learning. This is especially beneficial for Tier-2 and Tier-3 youth,

women, and fresh graduates seeking self-employment.

Digital Gurukul has laid out a bold roadmap to train over 1,00,000 e-commerce specialists

across India in the next 3 years through its network of training centers and franchise partners.

The program not only enhances digital skills but also promotes micro-entrepreneurship by

encouraging students to work as Amazon consultants and onboarding agents — making them

earning-ready in 30 days

Amazon’s ATES initiative, in collaboration with credible partners like Digital Gurukul, marks a

strategic step in building India’s grassroots e-commerce talent pool. As brands, kirana store

owners, and manufacturers race to go digital, trained ATES professionals will become thebackbone of onboarding, cataloging, campaign management, and performance tracking —

transforming the way India sells online.

The global e-commerce market is expected to reach $6.3 trillion by 2025, with over 22% of all

retail happening online (Statista, 2024). India’s e-commerce market is growing at 27% CAGR,

projected to touch $200 billion by 2027 (IBEF). Amazon India alone hosts over 1 million

sellers, with 60% from Tier 2/3 towns, making the demand for skilled ATES professionals

stronger than ever.

E-commerce skills like seller onboarding, product listing, and ad campaign management are

now essential in the digital economy. These are recession-proof, high-demand skills ideal for

freelancers, graduates, and housewives.

With ATES training, learners can start earning from day one by helping sellers launch on

Amazon, even without owning products or inventory.

The program will be delivered offline at Digital Gurukul’s Mumbai, Indore & Hyderabad

centre & Online across the India supported by internship and job opportunities. It is available

in English, Hindi, and regional languages with lifetime access to tools and templates.

Quote from Dr. Raj Padhiyar, Founder – Digital Gurukul:

“This partnership with Amazon is a landmark moment for India’s skilling ecosystem.

We’re proud to be the first offline center to co-develop and deliver Amazon’s ATES

program. With this, we aim to empower India’s youth to earn and grow through

e-commerce, without waiting for corporate jobs.

”Quote from Amazon India Spokesperson:

“We’re excited to collaborate with Digital Gurukul to widen access to the ATES

program and create grassroots-level e-commerce talent across India.

How to Register:

Seats are limited. Apply now via clicking here:

Call/WhatsApp: +91 9004675883

Available in Hindi, English, Marathi & more

About Digital Gurukul

Founded in 2015, Digital Gurukul is Asia’s leading AI-powered digital marketing institute with

over 55,000 students trained, 20+ career domains, and partnerships with startups, universities,

and global brands. With centers in Mumbai and Indore, it is known for hands-on,

outcome-driven learning, mentorship, and career support.