Last Updated on 24th December 2024 by anushka

Do you know who are the biggest social media influencers on Instagram? Don’t worry I’ll tell you.

The best thing I like about social media is that it has given voice and power to the hands of millions of people across the world. Earlier it was impossible to communicate with people and show them your talent & abilities because there was not any common platform where people can watch you, but with the introduction of social media, it has become possible and feasible now you have the chance to build a community around your special talent and people will follow you if you are good enough. 

You can literally become social media influencers and can create an impact on hundreds and thousands of your followers and all the credit goes to social media. Before social media, only big celebrities, sportspersons, and famous people are considered influencers but the whole scenario has changed because of the Internet and social media. It gives you the chance to monetize your talent which was impossible before the era of the Internet.

Many people have become very big and famous social media influencers because of their special talents and abilities which they can showcase on various social media platforms and are earning millions of dollars by endorsing brands on their social media profiles.

This blog covers the list of the world’s biggest social media influencers on Instagram who are impacting and influencing people in their own unique ways, they do not belong to any particular or specific profession. Some of the people on this list are sportspersons, actresses, singers, businessmen, etc. Millions of people are following these social media influencers on Instagram and these followers are showing their immense love to these social media influencers. 

I am sure that you must have heard the name of these social media influencers before as they are amongst the most famous personalities and public figures of the world having millions of followers on their Instagram.

If you want to learn more about social media influencers & Influencer Marketing then you can join our free demo class on digital marketing.

 Let’s see the 5 Biggest Social Media Influencers on Instagram

1. Cristiano Ronaldo

With a follower base of 347 million on Instagram, the great footballer, Ronaldo is the most followed person on Instagram. No one is bigger than him on Instagram in terms of followers and the massive influence he has over his millions of followers. 

Known as G.O.A.T ( Greatest of All-Time) by his fans, he is not only an ace football player but also he rules the Social media world and particularly Instagram. No one can match the popularity he possesses on Instagram. He was the first person on the planet to reach 250 million followers on Instagram. He tops the list of the biggest social media influencers on Instagram.

Five-time Ballon d’Or winner earns a huge amount of money from his Instagram Paid Partnership post, according to some reports he earned a massive amount of  $47 million from the paid posts in the year 2020. He charges around $1.6 million per sponsored post on Instagram. He owns a brand CR7 which he promotes to his Gigantic user base on Instagram. He generally posts photographs of his wife and kids. 

2. Selena Gomez

The multi-talented actress and singer, Selena Gomez is surprising the world with her huge follower base on Instagram. She is the queen of Instagram with a vast follower base of 264 million on Instagram. According to her, she doesn’t even have a social media consultant for her Instagram and she posts the stuff she likes without giving it a serious thought.

She has appeared in many films like Another Cinderella Story, Monte Carlo, Princess Protection Program, and several other films which gave her worldwide recognition. She is also an award-winning singer.

Selena uses her Instagram to promotes various charitable works and causes to stop Human Trafficking, Protection of Children from Violence, Empowering Women, Advocating Women Rights. She also posts very engaging content related to her personal and professional life and her fans show immense love on her Instagram posts.

Earlier she holds the title of the most followed woman on Instagram but she lost this title to Ariana Grande but she never lost the charm and influence she has on her followers. She is one of the most loved social media influencers in the world.

3. Kylie Jenner

Kylie Jenner is the youngest self-made billionaire who became a billionaire at just the age of 21, at this age people like you and me are confused about what to do in life. 

Not only the youngest self-made billionaire but she is also the most followed woman on Instagram with a follower base of 270 million. She is one of the most powerful and influential people on Instagram in 2021 having her influence on millions of her followers.

At this small age, she has achieved enormous success and prosperity, and not all but much of the credit for her success goes to her gigantic user base on Instagram. She owns several brands of beauty products and makeup kits like Kyliecosmetics, Kylieskin, Kylieswim, Kyliebaby which she promotes on her Instagram profile.

According to Hopper’s Instagram Rich List, Kylie Jenner charges around $1.2 million for one sponsored post on Instagram and this also makes her one of the highest-paid social media influencers in the world.

4. Leo Messi

Lionel Messi, widely regarded as one of the greatest footballers of all time, has also established himself as a significant social media influencer. As of December 2024, his Instagram account (@leomessi) boasts over 504 million followers, making him the second most followed person on the platform.

Messi’s social media presence extends beyond mere numbers; his posts consistently garner substantial engagement, with an average of approximately 4.7 million likes per post.

His influence was particularly evident following his move to Inter Miami in 2023. The club’s official Instagram account experienced a sixfold increase in followers, a phenomenon widely attributed to Messi’s global appeal.

Beyond football, Messi uses his social media to promote brands, share personal achievements, and support charity work, making a big impact both online and in real life.

5. Dwayne Johnson

Dwayne “The Rock” Johnson is a renowned actor, producer, and former professional wrestler who has successfully leveraged his fame to become a significant social media influencer. As of December 2024, his Instagram account (@therock) boasts approximately 395 million followers, ranking him among the platform’s most-followed individuals.

Johnson’s social media presence is characterized by a blend of motivational content, personal insights, and promotional material. He shares glimpses into his daily life, fitness routines, and behind-the-scenes moments from his projects, fostering a strong connection with his audience. This authentic engagement has not only endeared him to fans but also enhanced his appeal to brands and marketers.

His influence extends beyond Instagram; in May 2024, Johnson set two Guinness World Records as the “Most Followed Actor” and “Most Followed American Man” on TikTok, reflecting his widespread popularity across multiple platforms.

Johnson’s social media prowess has also translated into substantial financial success. Dwayne Johnson’s strategic and authentic use of social media has solidified his status as a leading influencer, enabling him to connect with a global audience and expand his brand beyond traditional entertainment avenues.

6. Virat Kohli

Indian Cricket team Captain, Virat Kohli, holds the top position of the highest-ranking Indian on the Hopper Instagram Rich List. He is one of the most influential people on Instagram in India with a follower base of 154 million.

Virat Kohli is the first Indian as well as the first Asian to cross the landmark of 150 million followers on Instagram. 

His brand value stood at the staggering amount of $237 million which is even more than Mega-stars of Bollywood. According to some reports, he charges around Rs.5 crore (over $6,80,000) for one sponsored post on Instagram.

Indian Skipper Virat Kohli promotes many goliath brands on his Instagram like Puma, Audi India, Myntra, and numerous other brands. He also owns a fashionable brand “Wrogn” which he promotes using his own Instagram profile and leverages his influence over social media.

7. Priyanka Chopra

She is the only Bollywood celebrity who has more than 65 million followers on Instagram which is by far the highest any Bollywood celebrity has. She is also the most followed woman of India on Instagram. No doubt her influence over the Indian audience is immense and she has earned many accolades from the foreign film industry Hollywood. 

Priyanka Chopra holds the 27th position on Instagram’s Rich List (by Hopper) and she is the only Indian after Virat Kohli to bag the position in this list. She tops the list of biggest social media influencers in India in Bollywood.

According to some reports, Priyanka charges $403,000 (an estimated Rs.3 Crore) for posting one sponsored post on Instagram and making her one of India’s biggest social media influencers.