Digital Marketing is spread into various parts one of which is SEO which is Search Engine Optimization. SEO is a very important field when it comes to Digital Marketing, a person needs to understand the value it holds when you are working in Digital Marketing. 

People earn lakhs by just working in SEO and so the vacancies are hard to get as well. It is in short one of the most demanded fields. In our previous article on Digital Gurukul, we shared a few questions which can be asked in a Digital Marketing Interview, and in this article, we will help you in acing the SEO interview. 

You can also check an article about a student named Bishanpal Singh Arora who pursued Diploma in Digital Marketing from Digital Gurukul and scored 100/100 in Rank Math.

This blog can be useful for an HR who has to interview a candidate for SEO and have no knowledge about SEO.

Here are a few questions and their answers you need to know before you take or appear for SEO Interview- 

1- Define SEO? What is the full form of SEO?

Ans- This question is almost asked in every SEO interview. 

SEO stands for Search Engine Optimization. SEO is a process of improving the quantity and quality of website traffic to a web page or website from search engines. SEO targets unpaid traffic.

2- Define cross-linking.

Ans- Cross-linking is the method of making links between two websites. It may be done by either linking another website you own or a third-party website. it’s done to point out content that’s almost like yours or that you simply assume your audience would love to browse.

3- State different categories of SEO techniques?

Ans- There are three different kinds of SEO –

On-page SEO – On-page is additionally referred to as the-scene SEO includes follow methods to optimize a personal page on an internet site and improve the rankings of an internet site, and earn organic traffic.

Off-page SEO – This method refers to techniques for rising a website’s position on the program results page (SERPs).

Technical SEO – Technical SEO is the method of optimizing an internet site for creep and classification, and helps search engines access, crawl, interpret, and index the website in a very hassle-free manner.

4- Define backlink.

Ans- When a website links to a different website, a backlink is established. In different words, Backlinks to your website are a signal to your search engines that people endorse your content. A web source could also be a website, web page, or net directory.

5- Mention some most important google ranking factors?

Ans- Few of the most important google ranking factors are- 

• Mobile-first
• High-quality content
• Page Experience
• Page speed
• On-page optimization
• Internal links
• External links

6- Define keywords?

Ans- Keywords conjointly referred to as focus keywords, are words and phrases that describe the content on your page. Keywords area unit the search term that you just wish to rank for with a specific page. they create it doable for individuals to seek out a website via search engines

7- State different types of Keywords?

Ans- Primary Keywords – it’s the most used keyword that ought to exist on a webpage. for correct optimization of content, this keyword ought to be available in the primary paragraph, headings, and subheadings. Primary keywords are those terms you would like to rank up for.

Secondary Keywords – Secondary Keywords are keywords that play a supporting role. In alternative words, they support the first keywords and convey further data. These are LSI keywords that you simply got to use naturally throughout your content to worthy data to the reader.

Tertiary Keywords – Additionally referred to as LSI (Latent Semantic Indexing) keywords associated with your primary keyword. A lot of people are thinking LSI keywords are synonyms. however, that’s wrong. LSI keywords are merely words that are associated with equivalent content.

Ideally, it’s counseled to say the other forms of keywords used in the SEO vocabulary, they’re short-tail keywords, long-tail keywords, and geo-targeting keywords among others. 

8- Define in-bound and out-bound links?

Ans- Inbound links are links coming from some other domain to your domain.

Outbound links are links going out from your own domain to a different domain.

9- Mention the importance of backlinks in SEO?

Ans- Backlinks also referred to as inbound links are links from some other website to your own website. Backlinks are important because some search engines like Google, and Bing give more credit to websites that have a good number of quality and relevant backlinks.

10- State some popular SEO tools.

Ans- Here are a few popular SEO tools:

• SEMRush
• KEywordtool.io
• webmeup
• Pingdom
• Google search console

11- Mention a few steps you will use to optimize your website?

Ans- Steps to Optimize your Website- 

• Keyword Research. All search optimization begins with keyword research. The better the keyword the better will be the result.
• Create Great Content with Keywords in mind.
• Speed it Up.
• Use Landing Pages.
• Update Your Page Titles.

12- Define SERP.

Ans- The full form of SERP is a search engine results page. SERP is the page where users see all the results of their queries on different search engines.

13- What are the different techniques used in off-page SEO?

Ans- Few techniques which are used in off-page SEO :

• Blog Post
• Article Post
• Forum Posting
• Yahoo Answer
• Blog Comment
• Directory Submission
• Social Bookmarking
• Press Release Submission
• Deep-link Directory Submission
• Regional Directory Submission

14- Define Page Rank.

Ans- Page rank is calculated on the basis of value assigned to a webpage on the basis of popularity and web search. It is an algorithm used by Google search to rank the web pages in the search engine results.

15- Define Black Hat SEO.

Ans- In order to achieve a high ranking on the SEO program result page, websites opt for varied strategies and techniques that are characterized by two classes. One technique that’s acceptable by SEO guidelines is called as White Hat SEO, whereas the opposite technique that isn’t acceptable by SEO guidelines is called as Black Hat SEO.

Though SEO is a vast topic in itself still we tried to mention as many questions as we could to make sure you are able to answer or ask the most important questions related to the field. 

We wish you all the best from Dr. Raj Padhiyar and team Digital Gurukul.